How to Write a Business Plan: Marketing and Sales

The marketing and sale section of your business plan should be focused on how you educate your target market in relations to the benefits of your company.  And starting this section, I always make sure to re-examine your target market.  By doing this, you are better able to focus your marketing and sales strategies towards this specific group.  Inevitably, with this done correctly, synergy is created within your various marketing actions.  This will lead to effective marketing campaigns and in the long run cost savings.

After your general marketing and sales strategies are examined, make sure to include subsections related to traditional marketing, grassroots marketing, and social media marketing.  The covering each one of these subsections, you will be able to better understanding how each category will interact or complement the other category.  This will lead to a competitive advantage in the marketplace and an effective marketing and sales strategy.