How to Write a Business Plan: Product or Service

The product or service that a company will offer should be introduced in the company description section.  However, an in-depth review of the product or service should be saved for this section.  Important questions to address in this section would be:

  • What is your product or service?
  • How does this benefit your customers?
  • How is your product or service different than competitors?
  • How will your product be made?
  • How will you improve your product or service in the future?

A well written product or service section will supply the reader with all aspects in relations to your product or service.  From this, the reader will have an excellent idea as to how your product or service works and the benefits the consumer will receive.