How to Write A Deli Business Plan

How to Write a Deli Business Plan

The deli industry has been growing at a moderate pace over the last several years, which has created a healthy demand for deli business plans, deli business plan templates, and deli pro forma financial projections.  There is a multitude of reasons why this industry is growing.  For example, our deli business plan writer has found that deli owners have provided additional yet complementary services to help draw in customers.  One way delis are doing this is by providing butcher shop services and selling raw meat as well as cooked and sliced meat.  Still, other delis are providing sandwich shop services and selling sandwiches, salads, and other aligned items.

Regardless of why the deli industry is growing, the need for a well-prepared deli business plan is almost always undisputed.  From this, our business plan writer has come up with some tips and tricks to help business owners write up their own deli business plan, create a deli business plan template, or construct financial models that may be used by deli owners.


Executive Summary for a Deli Business Plan or Template.

The executive summary for a deli business plan should start by describing the location of the company, name, and legal structure for the current or future deli.  Further, our business plan writer strongly suggests that deli owners provide a moderate amount of information regarding their core services/products provided, such as types of meat sold, product suppliers, and any imported items that may show differentiation.  By following this process, deli owners can quickly get to the heart of their business for the reader and establish differentiating factors for the business as well.

Company Information and Location for a Deli Business Plan.

In the company information and location segment of the business plan, our business plan writer has found that some deli owners skimp on details related to the actual physical location of the deli.  For example, some deli business plan writers may provide the address of the company and the square footage of the building.  However, we recommend going into more details related to the deli, such as square footage dedicated to the shopping area, area needed for storage and prep, and cooler/freezer square footage needed.  By providing a moderate amount of information regarding the location, the reader can almost visualize what the deli will look like once it’s open.

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Popular Services/Products Offered by a Deli Company.

Typical services provided by delis would include sliced meats, cooked meats, prepared salads, and imported goods to help accentuate the delis theme.  Almost always, our deli business plan writer has found that owners further differentiate their services by adding complementary activities such as raw meat sales, sub sandwiches, and even cooked foods like fried chicken, macaroni and cheese, and sausages.  By first explaining and describing the company’s core competencies and then providing details on complementary services or products, a deli business owner is able to show readers that they understand their core competencies and are ready to provide customers with complementary products to best meet the demands of their consumers.

Marketing Segment for a Deli Business Plan or Deli Business Plan Template.

Traditionally, the marketing section for deli business plans would include traditional activities like word-of-mouth advertising, Internet actions like keeping an up-to-date website, and community mailers.  However, our daily business plan writer has found that some deli owners throughout the US have embraced innovative social media advertising activities to complement their traditional marketing approaches.  In some instances, deli business owners have been posting how-to videos related to making sandwiches, selecting quality raw products, and even discussing daily or weekly sales.  Regardless of your innovative marketing approaches, make sure to include a discussion about them in your well-written business plan (8/22).

Proforma Financial Projections for a Deli Company.

The pro forma financial projections for a deli are typically structured based on the type of business model the owner embraces.  For example, if the deli focuses on providing convenient store-like products, typically imported, and accentuating these products with cooked and sliced meats, then we usually structure the pro forma financial model similar to a convenience store with products sold and customers serviced as core revenue variables.  In contrast, if a deli trends more towards a sandwich shop, then our business plan writer recommends using a restaurant-style financial model.  This type of model uses variables based on the average entrée purchased and the number of customers expected.  By customizing the financial model structure to the business model, owners have an increased likelihood of useable and accurate financial projections.

Hopefully, these insightful tips and tricks for writing a business plan were helpful.  As always, if you need help with a business plan or financial projections, just send us an email or give us a call. 

Author: Paul Borosky, Doctoral Candidate, MBA., Author

Owner of: Quality Business Plan, and Quality Business Consultant.

Date: 1/20/2022