How to Write an RV Park Business Plan (2026)
An RV park business plan provides the structure needed to protect capital while turning land, infrastructure, and market demand into a profitable, financeable operation. Because RV parks require significant upfront investment, owners must plan site layout, utilities, seasonality, pricing, and long-term maintenance decisions carefully—before committing money, debt, or land use.
This guide, written by Dr. Paul Borosky, MBA, business plan writer, explains how to write an RV park business plan that clearly documents the business model, supports conservative financial projections, and meets lender and investor expectations. A well-written business plan helps owners control risk, validate assumptions, and make informed decisions—because this is not just a project, it’s your life and your money.
Part of our "How to Write" Industry Specific Business Plan Series
Key Takeaways
- RV parks require detailed planning around land use, utilities, and infrastructure
- Seasonality must be reflected in monthly or seasonal profit and loss projections
- Location and amenities directly impact occupancy and nightly rates
- Competitive pricing should be supported with local market comparisons
- A clear business plan helps owners control risk before committing significant capital
Company Description
The company description section of an RV park business plan explains what the park is, how it is structured, who it serves, and how it generates revenue. This section is especially important for an RV park because lenders and investors need to clearly understand the property layout, site count, utility infrastructure, ownership structure, and operating model before evaluating risk or funding. A strong company description helps differentiate between seasonal parks, destination resorts, extended-stay parks, and mixed-use RV properties while clarifying whether the focus is nightly, weekly, or monthly guests. RV parks are most common and in high demand in regions with strong tourism, favorable climates, and mobile populations, including Florida, Texas, Arizona, the Carolinas, the Southeast, the Midwest travel corridors, and outdoor-oriented regions across the Mountain West and Southwest.
Sample Company Description
XYZ-ABC RV Park is a privately owned recreational vehicle park designed to serve short-term travelers, seasonal visitors, and extended-stay guests seeking a safe, well-maintained, and accessible location. The park will offer full-hookup RV sites with water, electric, and sewer connections, along with amenities such as paved internal roads, on-site parking, common areas, and reliable utilities. XYZ-ABC RV Park will operate as a managed property with clearly defined rules, reservation systems, and maintenance standards to support consistent occupancy and cash flow. By targeting both transient travelers and longer-term guests in a high-traffic travel corridor, the park is positioned to generate stable revenue while maintaining flexibility to adjust pricing and services based on seasonal demand.
Location and Amenities
The location and amenities section of an RV park business plan describes where the property is situated and the specific features offered to guests, including site layout, utilities, access roads, and on-site amenities. This section is especially important for an RV park because location directly affects occupancy, nightly rates, insurance costs, and seasonality, while amenities influence guest satisfaction, length of stay, and repeat bookings. Lenders use this section to evaluate accessibility, infrastructure readiness, and competitive positioning. Common mistakes business plan writers make include listing amenities without explaining their revenue or occupancy impact, overstating future amenities that are not yet funded, failing to address access and road visibility, and ignoring utility capacity, zoning, and environmental considerations that materially affect park operations.
Sample Location and Amenities
XYZ-ABC RV Park is located along a high-traffic travel corridor with convenient access from a major roadway, making it easily accessible for both transient and extended-stay RV travelers. The property features full-hookup RV sites with water, sewer, and 50-amp electrical service, along with paved internal roads, designated parking areas, and clear site layouts that accommodate large rigs. Amenities include a bathhouse, laundry facilities, outdoor gathering spaces, and well-maintained common areas designed to enhance guest comfort and encourage longer stays. By prioritizing infrastructure reliability and functional amenities over unnecessary extras, XYZ-ABC RV Park supports consistent occupancy, efficient maintenance, and controlled operating costs.
Profit and Loss (Seasonal)
The seasonal profit and loss (P&L) section of an RV park business plan presents projected revenue, operating expenses, and net income while accounting for fluctuations in occupancy throughout the year. This section is especially important for an RV park because demand is highly seasonal, influenced by weather, tourism cycles, snowbird migration, and regional travel patterns. Lenders rely on a seasonal P&L to understand cash-flow timing, debt service coverage, and the park’s ability to sustain operations during slower months. A helpful strategy when writing this section is to break revenue and expenses down by month or season, use conservative occupancy assumptions, and clearly distinguish fixed costs from variable expenses so the plan demonstrates realistic financial discipline rather than peak-season optimism.
Sample Seasonal P&L
XYZ-ABC RV Park’s profit and loss projections reflect seasonal variations in occupancy, with peak revenue occurring during winter and spring travel months and reduced activity during off-season periods. Revenue assumptions are based on a mix of nightly, weekly, and monthly stays, while operating expenses such as utilities, maintenance, staffing, and marketing adjust based on seasonal usage levels. Fixed costs, including property taxes, insurance, and debt service, remain consistent throughout the year and are fully accounted for in off-peak projections. By modeling conservative off-season performance and maintaining sufficient operating reserves, XYZ-ABC RV Park demonstrates the ability to manage cash flow responsibly and meet financial obligations year-round.
Sample Seasonal Profit & Loss Table – XYZ-ABC RV Park
| Category | Peak Season (Mar–Oct) | Off-Season (Nov–Feb) | Annual Total |
|---|---|---|---|
| Revenue | |||
| Nightly RV Site Revenue | $720,000 | $0 | $720,000 |
| Monthly / Extended Stay Revenue | $180,000 | $40,000 | $220,000 |
| Other Income (Laundry, Store, Fees) | $60,000 | $5,000 | $65,000 |
| Total Revenue | $960,000 | $45,000 | $1,005,000 |
| Variable Operating Expenses | |||
| Utilities (Water, Electric, Sewer) | $150,000 | $25,000 | $175,000 |
| Maintenance & Grounds | $95,000 | $30,000 | $125,000 |
| Payroll & Seasonal Labor | $220,000 | $40,000 | $260,000 |
| Supplies & Guest Services | $45,000 | $5,000 | $50,000 |
| Marketing & Booking Fees | $55,000 | $10,000 | $65,000 |
| Total Variable Expenses | $565,000 | $110,000 | $675,000 |
| Fixed Expenses (Year-Round) | |||
| Property Taxes | — | — | $48,000 |
| Insurance | — | — | $62,000 |
| Loan / Debt Service | — | — | $140,000 |
| Professional Fees & Permits | — | — | $18,000 |
| Administrative & Software | — | — | $15,000 |
| Total Fixed Expenses | $283,000 | ||
| Net Operating Income | $47,000
|
Case Study
Dr. Paul Borosky, MBA, recently worked with a couple in North Carolina who were developing a 78-lot RV park located near the Blue Ridge Mountains with direct access off a major interstate. The clients required a comprehensive business plan to support a $1.3 million funding request, with particular emphasis on validating projected revenues. The primary challenge was seasonality, as the park would operate primarily from March through October due to weather and regional travel patterns. To address this, Dr. Paul developed a custom seasonal profit and loss statement that modeled revenue and expenses only during operating months while accounting for fixed annual costs. In addition, a detailed competitor pricing table was created to substantiate nightly rates using comparable RV parks in the region. This data-driven approach helped position the project as realistic, well-supported, and lender-ready despite its seasonal operating model.
Summary Section
An RV park business plan outlines how the property will operate, generate revenue, and manage seasonal fluctuations in demand. It documents the company structure, location and amenities, competitive positioning, and a profit and loss statement that reflects real-world occupancy patterns. A strong plan also addresses infrastructure capacity, pricing strategy, and long-term sustainability. When done correctly, the business plan becomes a decision-making tool that helps owners validate assumptions, control risk, and present a clear case for financing.
Author: Dr. Paul Borosky, MBA., Author
Owner of: Quality Business Plan,
Date: 1/12/2026