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Dr. Paul Borosky, DBA, MBARestaurant plans since 2012
Business Plan Writer for Memphis, TN
Memphis takes barbecue, soul food and its food trucks seriously. So do its lenders. One owner had a following at the truck window and wanted walls, a dining room and a full crew. The $677,000 plan Dr. Paul wrote spent as much time on managing people as on the menu.
- 1,000+clients
- $100M+funded
- 14+years
Trading the Window for a Dining Room?
Get help that fits where your food business is.
Business Consulting
Already open and short on cash or staff? Start with a consulting session.
Business Plan Writing
A restaurant plan that shows the lender your truck sales, menu and team.
Business Plan Templates
Writing it yourself? The restaurant template comes with an Excel model.
Doctor Owl in Plain English
What Changes When a Food Truck Becomes a Restaurant?
Almost everything except the food. Rent replaces a parking spot. A crew replaces you and one helper. Hours get longer and fixed costs stay put on slow days. The plan has to prove your truck sales will follow you indoors and that you can lead a team.
“The cook feeds the line. The leader feeds the cook. Learn both before you hang a sign.”Doctor Owl, Dr. Paul’s Fabled Forest Business School
How this guide works: start with the truck-to-restaurant story, then what Memphis diners and landlords expect, then the most common questions.
Truck to Brick and Mortar
How Did a Food Truck Owner Plan a $677,000 Restaurant?
The truck had regulars, catering calls and lines at events. The owner wanted a permanent home where those fans could sit down.
Dr. Paul used the truck’s real sales to build the forecast. Then he added what a restaurant needs: a lease, a kitchen build-out, front and back of house staff and a manager who is not the owner.
The plan kept the truck running during the build. That cash, plus a staffing plan the lender could follow, made the jump believable.
- Prove the demand. Truck sales and catering history first.
- Plan the crew. Every shift, every role, every wage.
- Keep the truck. It carries cash flow while the build runs.
Memphis Food Scene
What Should a Memphis Restaurant Plan Include?
Memphis diners know what good food tastes like. Landlords and lenders know how many restaurants come and go.
Neighborhood fit
Downtown, Midtown and the suburbs each draw different crowds. Match your menu and prices to the street you pick.
Events and tourism
Music, sports and festivals bring visitors. Plan for the rush and the quiet weeks after.
Real startup costs
Build-out, equipment and opening cash add up fast. The restaurant startup cost guide breaks them down.
Truck owners are used to doing every job themselves. That habit sinks restaurants. Dr. Paul builds the org chart before the menu board, which is the Organize step in Organize-Plan-Grow™. A lender wants to know who runs the dining room on the day you are sick.
Watch This First
Is Having No Strategy Really a Strategy?
Dr. Paul explains why a clear strategy matters before you make a big move like opening a restaurant.
Planning elsewhere in Tennessee? See the Tennessee business plan writer page.
Questions
Memphis Restaurant Questions
Can food truck sales help me get a restaurant loan?
Should I keep my food truck after opening?
How many staff will a new restaurant need?
Your Plan Writer
Dr. Paul has helped food truck owners, cafes and full-service restaurants plan their next step. More than 1,000 clients have used his plans to talk to lenders and investors.
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