Home › Locations › Georgia › Atlanta
Dr. Paul Borosky, DBA, MBAFreight and logistics plans for metro Atlanta
How an Atlanta Business Plan Writer Helps You Prove the Land Math First
Every truck that comes off I-75, I-85 or I-20 needs somewhere to park, load or turn around, and land inside the Perimeter is scarce. Dr. Paul Borosky is a business plan writer who helps Atlanta owners turn that demand into a fundable truck yard, warehouse or freight company. You get the plan, the projections and the loan request, built remotely, with the land math worked out before anyone signs a lease.
- 1,000+clients
- $100M+in fundable projects
- 14+years
Got Your Eye on a Lot Near the Airport?
Pick how you want help with your Atlanta freight business. See plan pricing.
Business Consulting
Already running trucks and the yard rent is eating you? Dr. Paul reviews where the margin goes.
See consulting optionsBusiness Plan Writing
A plan that shows a lender the land, the zoning, the spaces and who fills them.
How Dr. Paul writes plansBusiness Plan Templates
Writing it yourself? Each template pairs a Word plan with an Excel model.
Browse templatesSmall Business Education
Free lessons on strategy, operations and reading your numbers.
Start learningDoctor Owl in Plain English
What Does an Atlanta Business Plan Writer Check Before You Lease Land?
The ground, before the trucks. Rent or price, zoning, how rigs get in and out, and what it costs to pave, light and fence it. Only then does the plan count spaces and who will pay for them. In Atlanta, the land decision usually makes or breaks a freight business, so it goes first in the plan.
“Count the cost of the ground before you count the wagons.”Doctor Owl
How this guide worksDoctor Owl teaches small business under the Lone Oak in the Fabled Forest, where animal owners bring him the same problems you face. The stories are fiction. The lessons are real. Every one comes from Dr. Paul’s Fabled Forest Business School. Here is the path: first a real Atlanta plan built on land, then why Atlanta freight needs it, then how Doctor Owl teaches land-first math, then a before-and-after look at the plan itself.
The Atlanta Opportunity
Is There Money in Truck Parking and Freight Yards in Atlanta?
Yes, if the land costs less than the spaces earn.
Atlanta sits where three interstates meet, with Hartsfield-Jackson and a ring of warehouses around it. Drivers need safe overnight parking, carriers need drop yards, and small fleets need somewhere to keep trailers that is not a shopping center lot. Demand is real.
The catch is the dirt. Land near the airport, along Fulton Industrial and off I-285 is expensive and often zoned for something else. Owners fall in love with the demand and sign for ground that cannot carry the payment. Dr. Paul calls the fix land-first math: price the ground, the paving and the permits first, then see what the spaces have to earn.
Freight Infrastructure
Why Did One Atlanta Owner Plan a Secure Truck and RV Lot?
Drivers coming through Atlanta often have nowhere safe to stop. Shoulder parking and crowded truck stops are common.
The owner wanted a gated lot with lights, cameras and space for big rigs and RVs. Dr. Paul built the plan around the site first: access, zoning, build costs and the rates drivers would pay.
The financial model showed nightly, weekly and monthly parking separately, because each one fills differently and pays differently. The land came first, and the plan proved it could pay.
- Start with the site. Access, zoning and paving costs come first.
- Price by stay. Nightly, weekly and monthly rates fill differently.
- Sell safety. Lights, gates and cameras justify the rate.
Doctor Owl Teaches
How Do I Know If a Piece of Land Will Pay for Itself?
Do the land math before the truck math. Doctor Owl taught it to a raccoon who never says no to a load.
Dumpster Dani bursts into the Lone Oak, goggles crooked. “There’s an empty lot by the crossroads, Doctor Owl. Every wagon in the forest needs a place to park. Load it up, it’s as good as there!”
“What does the lot cost before the first wagon rolls in?” Doctor Owl asks.
Dani blinks. “The rent. And gravel. And a fence, I guess. And lights.”
“And how many wagons must park each night to cover that?”
Dani counts on her claws, then counts again. “More than I thought.”
“Then find that number first. If the crossroads can fill it, sign. If not, find cheaper ground.”
The lesson: add up what the land costs to own and run before you count customers. The plan should show how many spaces you must fill just to break even. In Atlanta, that number is usually higher than owners expect. See how Doctor Owl teaches strategy.
Before and After
What Changes When an Atlanta Freight Plan Starts With the Land?
Here is the same truck yard idea written two ways.
Before: demand first
The plan opens with how many trucks pass the site and assumes the yard fills. The lease, paving and security costs show up on page twelve, if at all.
After: land first
The plan opens with the full cost of the ground: rent or price, site work, lighting, fencing, cameras and permits. Then it shows the break-even number of spaces.
Before: one rate
Every space is priced the same, nightly, with no plan for empty nights.
After: a mix
Monthly contracts with small fleets carry the base, nightly drivers fill the rest. Dr. Paul builds it in the Organize-Plan-Grow™ order: organize the land costs, plan the space mix, then grow into a second site.
Where in Atlanta
Where Do Atlanta Freight Businesses Open?
Location sets the land cost and the kind of customer you get.
Airport south: Hapeville, College Park, Forest Park
Close to Hartsfield-Jackson and the I-75 and I-285 split. High demand, high land prices and tight zoning.
Fulton Industrial Boulevard
One of the biggest industrial corridors in the Southeast. Older warehouses, truck traffic all day and some of the best yard opportunities in the metro.
I-20 west and Six Flags area
Cheaper ground with fast highway access. Good for drop yards and trailer storage if the security plan is solid.
ITP vs OTP
Inside the Perimeter means shorter trips and pricier land. Outside the Perimeter in Henry, Clayton or Douglas County means more space for less, with longer runs into town.
Atlanta Industries
Which Atlanta Businesses Need a Business Plan?
Freight is the focus here, but these four Atlanta industries call most often.
Truck parking and drop yards
Land, zoning and security drive every number. The plan proves the space count.
Warehousing and third-party logistics
Lease size, racking and staffing have to match the contracts you can actually win.
Last-mile delivery
Box trucks and vans need routes, rates and a lot to park in at night. Browse the business plan templates for a head start.
Truck repair and washes
Every yard needs service nearby. The plan shows bay count, labor and who sends you work.
Local Help
Where Can Atlanta Owners Find Free Business Help?
These offices will not write your plan, but they are worth a visit with a draft in hand.
UGA SBDC at Georgia State University
No-cost consulting, training and help getting ready for a loan.
75 Piedmont Ave. NE, Suite 700, Atlanta, GA 30303 · (404) 413-7830
Invest Atlanta small business loans
The city’s development authority runs several low-interest loan funds, including help buying commercial property inside city limits. A City of Atlanta business license is required.
SBA Georgia District Office
Federal loan guarantees, including 7(a) and 504 loans that many Atlanta banks use for land and buildings.
Quick Answers
What Else Do Atlanta Freight Owners Ask?
Can I get an SBA loan to buy land for a truck yard?
Do I need special zoning for truck parking in Atlanta?
Who Is Dr. Paul Borosky?
A business plan writer with a DBA, an MBA in finance and 14+ years behind 1,000+ clients. Dr. Paul works remotely with Atlanta owners from his Central Florida office and writes the Fabled Forest Business School books.
More for Georgia owners: the Georgia business plan writer guide and ITP vs OTP: where to open your Atlanta business. Every city: business plan writer locations.