Same Sign Out Front, Different Business Inside

Nobody plans for the second location to be worse. It just slides, one small difference at a time, because the owner can only stand in one place.

Location one, where you are

  • You answer every question on the spot.
  • You fix mistakes before customers see them.
  • You know the numbers because you watch the register.
  • Staff learned the job by watching you.

Location two, where you are not

  • Questions wait for you, or get guessed at.
  • Mistakes reach customers before you hear about them.
  • You see the numbers at month end, if then.
  • Staff learned the job from someone who learned it from you.

That last line is the whole problem. Every handoff loses a little. By the third person, your method is a rumor. The fix is not more of you. It is a version of you on paper that every location reads the same way. That is the Organize step in Dr. Paul’s Organize-Plan-Grow™ Strategy.

Owners who land here are usually excellent at the work and newer to the business side. Dr. Paul helps you build the systems that close the gap, and you run them.

Four Ways to Work With Dr. Paul

02

Business Plan Writing

Opening location two or three with a loan? Dr. Paul writes the expansion plan and five-year financials the lender asks for.

Business plan writing →

03

Fractional CFO/COO

Need someone watching both scorecards every month? Dr. Paul works with you part time as a fractional CFO or COO.

Fractional CFO and COO →

04

Small Business Education

Free guides on SOPs, meetings, delegation, and management, written for owners who learned the trade first.

Free guides →

The First Ninety Days of a Second Location

Whether location two is opening next month or opened last year, build the systems in this order.

  1. 1Before openingWrite the core jobs down

    Opening, closing, the top five tasks that make or lose money, and how to handle an unhappy customer. Short, plain, with photos where they help.

  2. 2Weeks one to fourPick the weekly scorecard

    Five to seven numbers, the same for every location: sales, labor cost, a quality check, a customer measure, cash. Same day, same format, every week.

  3. 3Month twoSet the meeting rhythm

    One short weekly meeting with each location manager. Numbers first, then problems, then decisions with a name and a date next to each one.

  4. 4Month threeTest it without you

    Stay away for a week. Watch the scorecard, not the room. Whatever breaks is the next procedure to write.

  5. 5Every month afterCompare and copy

    When one location beats the other on a number, find out why and write the better way into the shared procedure.

A Fast-Growing Community With No City Hall

Riverview grew by about half in a decade. That pull could tempt a successful owner into a second spot fast, often on the other side of I-75 or up US 301.

71,050Riverview residents, 2010 Census
107,396Riverview residents, 2020 Census
+51%growth from 2010 to 2020; Riverview is unincorporated Hillsborough County

Source: 2010 and 2020 Census counts from U.S. Census Bureau QuickFacts, Riverview CDP.

Hillsborough County Tax Collector

New businesses get a local business tax receipt before they operate. Receipts expire September 30 and renew from July 1. Ask how your new location should be set up before it opens.

Florida SBDC at USF

No-cost, confidential consulting from the regional office at USF CONNECT in Tampa, a short drive up I-75.

Multiple locations is one of twenty questions on the Tampa Bay business consultant pillar, the hub for growing owners from Riverview to Bradenton.

Dr. Paul’s Insight: One Instruction, Three Ridges

Dr. Paul’s Insight
From the Book · Management and Leadership for Small Businesses, Chapter 13, Communication · Dr. Paul’s Fabled Forest Business School Series

“Colt,” said Doctor Owl. “Which ridge did you mean?”

“The ridge. Pine Ridge. The east one.”

“Greta. Which ridge did you hear?”

“North ridge,” said Greta. “Because that’s the one we always use on Tuesdays.”

“And the other two guides?”

Greta checked her clipboard. “One went to the south ridge, because it’s closest to lunch. One went to Pine Ridge.” She lowered the clipboard. “He got it right because he guessed.”

Dr. Paul’s take: Colt knew exactly which ridge he meant. Nobody else did. That is a second location in one scene: the owner gives an instruction that is perfectly clear in their own head, and each location hears it a different way. In Riverview, where location two may sit across I-75 from location one, you cannot walk over and fix it in person every time. Write it down, say it once to everyone, and check what they heard. Dr. Paul’s guide to running an effective meeting shows how to make one meeting decide something.

Each New Address Can Mean Another Receipt

Riverview sits in unincorporated Hillsborough County, so your first location answers to the county. Location two may not stay that simple.

The county counts locations

Hillsborough’s business tax applies to each retail store in the county, adds a charge for each extra place of business for many sellers of goods, and requires a separate receipt for each professional office.

Cross a city line, add a city

Open in Tampa, Temple Terrace, or Plant City and the county receipt is still required in addition to the city’s. Plant City says that in most cases you pay both.

Where the growth is headed

Plan Hillsborough projects unincorporated Hillsborough County growing from 1,019,128 people in 2020 to 1,412,898 by 2050, the lion’s share of the county’s new residents.

Sources: Hillsborough County Tax Collector, Renewal Information and FAQ; City of Plant City 311 knowledge base; Plan Hillsborough, 2050 county projections (2023).

Running multiple locations? Riverview owners should treat paperwork like any other system: one list per address with the receipt, the renewal date, and who owns it. Put it on the weekly scorecard so a missed renewal never depends on your memory.

Multiple Location Questions Riverview Owners Ask

How do I keep multiple locations consistent?
Use three shared systems. A written procedure for each core job, the same at every location. A weekly scorecard with the same handful of numbers for each location, so you can compare them side by side. And one meeting rhythm where managers report those numbers and leave with clear decisions. Then check that what you said is what they heard.
When is a business ready for a second location?
When the first location runs for a few weeks without you and still hits its numbers, when the core jobs are written down, and when you have cash to cover the second location’s slow start. If the first location still needs you every day, a second one will need you every day too.
What does a new Riverview location need before it opens?
Riverview is unincorporated, so business tax receipts come from the Hillsborough County Tax Collector, which says new businesses get a receipt before they start operating. Ask the Tax Collector’s business tax office how your new location should be set up before it opens, and check zoning and any state license for your trade.
How do I manage a location when I am not there?
Manage the numbers and the system, not the room. Give the location manager a written way to do the work, a short list of numbers to hit each week, and a set time to review them with you. Visit to coach, not to do the work yourself.
Can Dr. Paul help me open or fix a second location?
Yes. In a business consulting session, Dr. Paul helps you compare your locations, find where they drift, and build the procedures, scorecards, and meeting rhythm that keep them matched. You run the business. He helps you build the system it runs on.

Build the system once. Run it everywhere.

The Book on Running a Business You Cannot Stand in All at Once

Management and Leadership for Small Businesses book cover, Dr. Paul's Fabled Forest Business School Book 1

Dr. Paul’s Fabled Forest Business School Series · Book 1

Management and Leadership for Small Businesses

Book 1 of Dr. Paul’s Fabled Forest Business School Series. Communication, SOPs, delegation, and organizational structure, taught through one Fabled Forest owner per chapter. Colt the horse in Chapter 13 learns what every multi-location owner learns: a clear instruction in your head is not a clear instruction in theirs.

Get Book 1 on Amazon →

Dr. Paul Borosky, DBA, MBA

Business Consultant, Author & Educator | 14+ Years | 1,000+ Clients Served

DBA, National University MBA, Focus in Finance, Webster University Serving Tampa Bay from Deltona, FL

Dr. Paul Borosky, DBA, MBA is a business consultant, author, and educator, and the founder of Quality Business Plan. He helps Riverview and Tampa Bay owners with growth planning, financial modeling, fractional CFO work, and the everyday problems of businesses that depend too much on their owners. He is the creator of Dr. Paul’s Organize-Plan-Grow™ Strategy, author of numerous published books on Amazon including Dr. Paul’s Fabled Forest Business School Series, and publisher of over 1,000 business-focused videos on YouTube. He has taught as an adjunct college instructor and teaches in Florida public schools.

14+
Years Experience
1,000+
Clients Served
$100M+
Projects Funded
1,000+
YouTube Videos

This page is for general educational purposes only. It is not legal, financial, tax, or other professional advice. Census figures and Hillsborough County requirements are cited to their sources and change over time. For decisions about your own business, consult a qualified professional.