Watch Small Business Survival Guide Tip #2- No Vision

Video Transcript

Introduction:

Hey all, Dr. Paul here—business consultant and owner of Quality Business Plan. In today’s video, we’re continuing our Small Business Survival Guide with Tip #2: No Vision.

Why Many Businesses Lack a Vision Statement

A lot of small business owners don’t have a written vision. Common reasons include lack of time, constant changes in technology—like AI—and shifting regulations or tariffs. These external factors make it easy to put off writing a clear vision for the company.

The Problem with Having No Vision

When your vision isn’t written down, it isn’t tangible. Without something you can read, share, or reflect on, your organization lacks direction. You may handle daily operations efficiently, but without a guiding vision, your business isn’t moving from where it is to where you want it to be.

Creating and Using Your Vision Statement

To fix this issue, write down your vision. Make sure it’s meaningful, aligns with your goals, and reflects where you want your business to go. Then, communicate it—to yourself, your employees, and even your customers. A clear, tangible vision gives your business purpose and direction.

About Dr. Paul Borosky

Hey y’all, Dr. Paul Borosky here, owner of Quality Business Plan. I offer:

• Startup and existing business consulting

• Business plan writing and planning

• Fractional CFO/COO services

• Financial budgeting and modeling

Initial consultations are just 30 minutes for $75—no long-term commitment required. I’m here to help your business grow with purpose and vision.