Dr. Paul Borosky, DBA, MBA
Business Plan Writer & Consultant
Augusta Business Plan Writer: Plan the Other 51 Weeks
For one week every April, patrons pack Washington Road and your register can't keep up. Then they go home. Dr. Paul Borosky has written plans for owners who mistook Masters Week for a normal year, and as an Augusta business plan writer, he builds yours around the other 51.
Start Your Augusta Plan →Planning an Augusta business? Call or text (321) 948-9588. Dr. Paul answers personally.
Last Updated: 11/06/2026 · Written by Dr. Paul Borosky, DBA, MBA
Choose How Your Augusta Plan Gets Built
Augusta lenders have watched a lot of owners count on April. Whichever route you pick, the work starts by pulling Masters Week out of the average and looking at the year without it.
Business Consulting
Not sure your business works without the tournament? Dr. Paul goes month by month with you and finds the gap before August does.
See consulting options →Business Plan Writing
FeaturedA full plan with projections that shows Masters Week as its own line, so the lender sees the business underneath it.
Start your plan →Business Plan Templates
Industry templates with the plan in Word and the forecast in Excel. Enter April separately and watch what the other months really do.
Browse templates →Small Business Education
Free lessons, videos and the Fabled Forest Business School books on cash flow and reserves, written for owners whose year is not twelve equal months.
Start learning →The Issue
What Masters Week Really Does to an Augusta Business Plan
Every April, Augusta changes. Hotels fill. Homes rent out. Washington Road backs up. Restaurants run catering orders around the clock. The head of the Augusta Convention and Visitors Bureau has called it a 13th month of revenue packed into a single week.
That is great for the owner. It is dangerous for the plan.
Put Masters Week inside an annual average and the average lies. A restaurant that clears a huge week in April can look like a steady performer all year. A rental can look like a gold mine. Then May shows up, and June, and August. The loan payment shows up every month, not just in April.
Why It Happens
Why One Week Distorts the Whole Year
- The spike is enormous. The city fills far past normal capacity for a single week. Prices on rooms and home rentals jump to tournament rates. No other week in the CSRA looks like it.
- It is easy to annualize by accident. Owners and some templates take total yearly sales and divide by twelve. That spreads one April week across every month and hides the slow ones.
- Costs spike too. Extra staff, overtime, rental equipment, inventory bought up front and cleaning crews. Masters revenue is not all profit.
- The week can move or shrink. Weather, a tournament schedule change or a year with fewer visitors all change the number. A plan that depends on one week carries one big risk.
The Business Impact
What a Masters-Sized Average Does to Your Books
- Cash looks fine until it isn't. April fills the account. By late summer, the reserve is gone and the slow months are still coming.
- Loan sizing goes wrong. A lender who reads average monthly sales may approve a payment the base business cannot cover in July.
- Staffing whiplash. You hire for April, carry payroll into May, then cut hours and lose good people.
- Pricing gets anchored to the wrong week. Owners set expectations on tournament pricing and get blindsided by normal-week demand.
- Short-term rental math breaks. A property bought on Masters income alone can sit half empty the rest of the year.
Signing a lease or a loan before next April? Get the 51-week version of the numbers first.
Call or Text Dr. PaulWho Gets Hit Hardest
Augusta Owners Most Exposed to the April Spike
Restaurants and Caterers
The biggest week of the year and the biggest swing.
Short-Term Rentals
Tournament rates make the property look better than the other 51 weeks prove.
Retail on Washington Road
Traffic surges for the week, then settles back.
Transportation and Event Services
Shuttles, valet, rentals and staffing companies built around one week.
Cleaning and Home Services
Pre-Masters and post-Masters rushes, then a quiet stretch.
Hospitality Startups
No history yet, so the plan carries the whole story.
Why Generic Plans Fail
Why Twelve Equal Months Fail in Augusta
A template asks for annual sales and builds twelve equal months. In Augusta, that is the fastest way to get the cash flow wrong.
Augusta lenders know Masters Week. When the plan shows smooth monthly sales for a restaurant two miles from the course, they know the April number is hiding inside it. A plan that ignores the spike tells the lender you have not done the math.
Dr. Paul asks Augusta owners one question first: what does August look like? If the business works in a normal August, Masters Week is a bonus that builds the reserve. If it only works because of April, the plan has a problem no average can hide.
The Fix
Splitting Event Revenue From the Base Business
Splitting April from the rest of the year follows Dr. Paul’s Organize-Plan-Grow™ framework.
Split the revenue
Separate Masters Week revenue from base revenue in every forecast. Pull real history by week, not just by year.
Build the monthly cash flow
Run 12 months of cash flow with April spiked and the other months at base level. Size the loan payment to the base business. Plan the reserve the April surge has to fund.
Use the week, do not depend on it
Decide where Masters profit goes: debt paydown, reserve, or a second revenue stream that fills the slow months.
Running the Numbers
One Restaurant, Two Versions of the Same Year
Picture a restaurant a few miles from the course with one big week and fifty-one ordinary ones. Illustration only.
| What to Model | What the Plan Shows |
|---|---|
| Masters Week sales | Several times a normal week |
| Masters Week costs | Extra staff, overtime, inventory, rentals |
| Average month, all 12 averaged | Looks strong |
| Normal month, Masters removed | The real base business |
| Loan payment covered by | The normal month, not the average |
The average month and the normal month are two different numbers. The plan has to show both, and the loan has to fit the normal one.
In Your Plan
How the Revenue Model Reads to a Lender
Revenue Model. Annual revenue is presented in two parts: base revenue from regular operations and event revenue from Masters Week. Base revenue supports all fixed costs and the proposed loan payment without event revenue. Event revenue is shown separately in Exhibit 3 and is allocated to the operating reserve and accelerated debt repayment.
A lender reading that knows you can tell a bonus from a business.
How It Helps
What Changes When April Stops Carrying the Year
- The loan fits the real business. Payments sized to normal months, not tournament months.
- Your reserve has a job. Masters profit funds the slow months on purpose.
- Staffing makes sense. You plan seasonal help, not permanent payroll.
- Lenders trust the numbers. They see the spike and see that you planned around it.
- Growth gets a target. You know what it takes to make the other 51 weeks stronger.
Local Resources
Where Augusta and CSRA Owners Get Help
UGA Small Business Development Center, Augusta Office
Free consulting and workshops for Augusta and CSRA owners.
Augusta Metro Chamber of Commerce
Networking with CSRA owners who have planned around the tournament for years.
Augusta Convention and Visitors Bureau
Visitor and event information worth checking before you forecast event demand.
Augusta-Richmond County Planning and Development
Business license and zoning through Augusta-Richmond County.
Learn It Yourself
Free Lessons for an Uneven Year
The skills that keep an Augusta business steady after the patrons leave.
FAQ
Questions Augusta Owners Ask About Masters Week
How should an Augusta business plan treat Masters Week revenue?
Can I count Masters Week income when I apply for a loan?
Is a short-term rental in Augusta a good business on Masters income alone?
Can Dr. Paul build a week-by-week forecast for my Augusta business?
Dr. Paul Borosky, DBA, MBA
Business Plan Writer, Consultant & Author | 14+ Years | 1,000+ Clients Served
Dr. Paul Borosky, DBA, MBA is the founder of Quality Business Plan. He writes business plans and financial projections for owners across the United States and Canada, works remotely with clients in every state, and has written plans behind more than $100M in funded projects. He is the author of the Dr. Paul’s Fabled Forest Business School series and has published over 1,000 business videos on YouTube. He has taught as an adjunct college instructor and teaches in Florida public schools.
This page is for general educational purposes only. It is not legal, lending, tax or financial advice. Program rules, licensing requirements and local conditions change, so confirm them with the program or agency before you apply. The worked example is an illustration, not a projection for your business. The Fabled Forest and its characters are fictional.