eCommerce Business Plan Template
A professional, customizable template designed to help you secure funding, streamline operations, and grow your online business.
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About Our eCommerce Business Plan Template by Dr. Paul Borosky, MBA
Our eCommerce Business Plan Template is a professionally designed blueprint to streamline the process of starting and growing your online business. Custom-built for the dynamic world of eCommerce, this template is your guide to navigating the digital marketplace.
eCommerce Business Plan Templates Includes:
- Word Document Template
- Executive Summary
- Company Description
- eCommerce-related Industry Analysis INCLUDED!
- Organizational Structure for a typical eCommerce Company.
- Marketing structure for an eCommerce company usage.
- Funding Request
- Financial Projections
- 12-month profit and loss statement
- 5-year pro forma income statement
- Excel Financial Model Customized for the eCommerce - related Industry
- Basic customizable Excel File
- Ability to change revenues, costs, and labor.
- 12 Profit and Loss
- 5 Yr Annual Projections.
Instructional Video by Dr. Paul:
Instructional Video:
More Benefits: Free Business Plan Template Tutorials (CLICK HERE)!!
All of our business plans come with FREE business plan writing tutorials. Business plan writing tutorials range from customizing your executive summary section to using our proprietary financial model!!
Any Questions? Feel Free to Reach out to Us!
For Questions about my template BEFORE PURCHASING or having difficulty downloading it, feel free to call me at:
321-948-9588
Available Monday - Friday from 8 AM to 9 PM EST. (Usually)
IMPORTANT NOTE - I DO NOT OFFER FREE PHONE CONSULTATIONS AFTER PURCHASING THE TEMPLATE.
About the Creator – Dr. Paul Borosky, MBA, DBA
Hey all, Dr. Paul Borosky, MBA, DBA, here. I am a professional business plan writer, business consultant, and published author with over 13 years of experience helping entrepreneurs nationwide. As the founder of Quality Business Plan, I’ve written and refined more than 100 business plan templates, including this eCommerce Business Plan Template, which I update regularly to meet SBA guidelines, investor standards, and current market trends. Beyond templates, I serve as a fractional CFO/COO, applying real-world financial and operational expertise to small business growth. My mission is to provide entrepreneurs with professional, trustworthy tools that make planning easier, funding accessible, and long-term success achievable.
eCommerce Industry Events
Tariff Changes Hit Chinese Platforms (Shein / Temu)
The U.S. recently ended the “de minimis” duty exemption on imports under $800, forcing major adjustments for Chinese eCommerce giants Shein and Temu. Both companies previously relied on the exemption to ship low-cost goods directly from China without tariffs. With the new rule, Temu has halted direct imports and shifted to U.S. seller fulfillment, while both Shein and Temu raised prices and delisted products. For U.S. eCommerce businesses, this regulatory change could create a more level playing field. Domestic sellers may now find themselves more price-competitive and better positioned to attract customers seeking affordable alternatives.
How an eCommerce Business Plan Template Helps
A professional eCommerce Business Plan Template can help business owners respond strategically to this shift. Entrepreneurs looking to capitalize can use the template to highlight competitive strengths such as faster domestic shipping, customer service, and branding advantages. Those concerned about rising costs can leverage the included financial projections to test pricing strategies, adjust margins, and plan alternative sourcing. By providing structure for funding requests, marketing adjustments, and operational planning, the template equips eCommerce businesses with the tools needed to either exploit new market gaps or mitigate risks created by tariff-driven changes.
eCommerce Takes Over 16% of U.S. Retail Sales
Recently, eCommerce reached 16.3% of total U.S. retail sales, according to PYMNTS. Despite a slower overall growth rate compared to previous years, the steady climb highlights how online shopping continues to reshape the retail landscape. Consumers increasingly prefer digital channels for convenience, variety, and competitive pricing. For U.S. eCommerce businesses, this growth signals sustained demand and opportunity, even during periods of economic caution. Companies that adapt quickly to evolving consumer behaviors—such as mobile-first shopping and faster delivery expectations—are likely to capture more market share in the expanding digital retail ecosystem.
How an eCommerce Business Plan Template Helps
An eCommerce Business Plan Template allows entrepreneurs to strategically position themselves in this expanding market. With the template, business owners can map out growth plans, highlight unique value propositions, and align operations with rising consumer expectations. The financial projection tools enable owners to forecast sales growth, model scalability, and secure funding needed to meet higher demand. Marketing and organizational structure sections guide businesses in targeting the right audiences and streamlining operations. By using the template, entrepreneurs can create a clear roadmap to capture their share of the growing eCommerce market and build long-term success.