What Numbers Should I Check Every Month?

Answer

Once a month, spend one hour with your business file: update every page, check this month's step on your plan, update which jobs and marketing made money, and line up the money coming in against the bills due. Back it with ten minutes a day and thirty minutes a week with your crew.

Every system you build starts to fade the week you build it. The decision rules get lost. The bill list goes stale. The scoreboard stops getting marks. Then the old fires come back, and it feels like nothing ever worked. It did work. Nobody kept it working.

From the Fabled Forest

On the first warm day of spring, Doctor Owl strings his hammock between two saplings. Fast Frankie shows up at noon on a Wednesday, miserable: two catering orders landed on one Saturday, he jumped back in to fix one thing, then the next, and he has not opened his binder in three days. "Of course it is sliding," says Doctor Owl. Systems do not keep themselves.

What Should Be on a Monthly Business Review Agenda?

Keep the same agenda every month. Boring is the point.

  1. 1

    Open the business file

    Update every page that changed. Date it.

  2. 2

    Check this month's plan step

    Did it happen? If not, why, and what is next month's step?

  3. 3

    Update the scorecards

    Which jobs left money behind, and which marketing brought paying customers.

  4. 4

    Line up cash in against bills out

    Add the money you expect to come in beside your 90-day bill list. That is the start of a simple cash forecast.

  5. 5

    Pick one fix for next month

    One. Not five.

Twice a year, use the same hour for bigger checks: a price review, a readiness test before any expansion, and the free fire or foundation self-check.

What Does a 30-Day Rhythm Look Like in a Real Business?

Here is the rhythm card for a small roofing company:

How oftenWhenWhat happens
Daily, 10 minutes6:45 a.m., before the crews rollToday's three most important things. What went wrong yesterday. One decision about it.
Weekly, 30 minutesMonday, 3:00 p.m., with crew leadsIs it working? What could be better? What needs to change? Next week's top three. Four numbers.
Monthly, 60 minutesFirst Friday, 1:00 p.m.Update the file, check the plan step, update the scorecards, line up cash in against bills.
Every six monthsThe monthly hour, twice a yearPrice review, readiness test, self-check.

Now count the cost. Ten minutes a day for about 22 working days is 220 minutes. Four weekly meetings of 30 minutes is 120 minutes. One monthly hour is 60 minutes. Total: 220 + 120 + 60 = 400 minutes, about 6 hours and 40 minutes a month. Compare that to the days lost when one sliding system turns back into a fire.

The four weekly numbers for this roofer: jobs finished, callbacks, leads in, and the free-to-spend number from the Monday money check.

Dr. Paul's Insight

The businesses that keep their improvements, Dr. Paul has found, are not the ones with the best systems. They are the ones with the most boring calendar: the same short meetings, at the same times, asking the same few questions. The mistake he sees most is the annual planning retreat. A great day in January, a beautiful plan, and by March nobody can find it. One hour a month beats one day a year.

What Is a Monthly Performance Review Process?

A monthly performance review is a fixed cycle of measuring a few key numbers, comparing them to the plan, and choosing one correction. It is the "check" and "act" half of a plan, do, check, act loop, the same idea behind continuous improvement.

A monthly review catches the slow leaks that fast growth hides, a common problem for busy shops from Lakeland to Clearwater. See how Dr. Paul runs it with growing Tampa Bay businesses.

Research backs the rhythm. In a University College London study, a new daily behavior took a median of 66 days to become automatic, and missing a single day had little effect. A meta-analysis of 138 studies found that monitoring progress toward a goal improved the odds of reaching it, especially when progress was written down or shared.

Sources: Lally et al., European Journal of Social Psychology, 2010. Harkin et al., Psychological Bulletin, 2016.

The Kentucky SBDC, run through the University of Kentucky, offers free coaching and help building financial projections. Pair that with Kentucky business plan help from Dr. Paul to set targets worth reviewing every month.

How Do I Run a Weekly Team Meeting That Supports the Monthly Review?

The weekly thirty minutes is often yours to run. Keep it short, start on time, ask the same three questions every week, and bring the four numbers on one page. For meeting basics, see how to run an effective meeting.

Agree on limits with the owner. You can adjust daily routines and the operating page. Spending and pricing follow the limits you agreed on, and anything over a limit goes to the owner right away. Changes to the plan itself wait for the monthly hour.

Why Do My Business Fixes Keep Sliding Back?

Because nothing on the calendar keeps them alive. Put the weekly thirty minutes on the calendar at your slowest hour and invite the crew. Start the daily ten minutes tomorrow. Book the first monthly hour and bring the file.

Then find the fire that slid back on the list of the 14 most common small business problems. Terms like the 30-Day Rhythm and Weekly Money Check are defined in the glossary.

What Else Do Owners Ask About Monthly Reviews?

How long should a monthly business review take?
About an hour. If it runs much longer, you are trying to fix problems in the meeting instead of choosing which one to fix next.
Who should attend the monthly review?
The owner, plus whoever keeps the business file. The weekly meeting is for the crew leads. The monthly hour is for the plan and the money.
What if I miss a week or a month?
Come back the next day. Missing one session is not a reason to quit. Run the rhythm for 90 days before you judge it.
Do I need special software for this?
No. A binder, a calendar, and one page of numbers will do. The habit matters more than the tool.

Systems do not keep themselves. Rhythms keep systems.

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Written by Dr. Paul Borosky, DBA, MBA, business consultant, strategic planner, and business plan writer with 14+ years and 1,000+ businesses served.

This page is for general educational purposes only. It is not legal, financial, or other professional advice.