Dr. Paul Borosky, DBA, MBA
Business Plan Writer & Financial Projections
What Is Workplace Culture in a Small Business?
Your Culture Is Whatever You Praise.
You hired well, trained well, and wrote your values on the wall. But one part of the team treats customers differently, and those customers do not come back. Business consultant Dr. Paul Borosky, DBA, MBA, has worked through this with 1,000+ owners. This page covers how to see the culture you actually have, and how to change it.
Last Updated: 11/08/2026 · Written by Dr. Paul Borosky, DBA, MBA
The Definition
What Does Workplace Culture Mean?
Short Answer
Workplace culture is how a team really behaves day to day, especially when the owner is not watching. It is shaped less by the values on the wall and more by what the business praises, what it measures and rewards, and what it tolerates. New employees learn the culture from the people around them in their first weeks.
Culture = what gets praised + what gets measured + what gets tolerated
Doctor Owl, in Plain English
“The sign out front promises calm. The chalkboard out back rewards speed. Your team believes the chalkboard.”
How This Guide Works
Need the answer fast? Read the Short Answer above and the numbered steps. Want the full picture? Follow Veronica, an elephant with a spa on the hill from Dr. Paul’s Fabled Forest Business School Series, as her Saturday guests stop coming back. Her story shows up in a few short gold notes along the way. The math sits in one section, clearly marked.
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Meet Veronica Again: Two Crews, Two Cultures
Some lessons stick better as a story. Dr. Paul’s Fabled Forest Business School Series teaches business through a forest full of small business owners. Doctor Owl, a dry-witted consultant who lives in the Lone Oak, helps them fix the same problems real owners face.
Today he hears from Mrs. Owl-Willow, who visited EleWell twice in one week, once on a weekday and once on a Saturday. The spa promises an unhurried day. On weekdays, it delivers. On Saturdays, the guests do not come back, even after Veronica hired the perfect person for the Saturday room. Mrs. Owl-Willow found the reason on a board in the back hall.
Why It Matters
What Makes Culture Drift Even After You Hire the Right People?
Owners believe their culture is what they say it is: the sign by the door, the welcome speech, the values on the website. But new people learn the culture from the people around them and from what gets noticed.
If the team is praised for speed, it will get faster, even in a business that sells patience. If a group works apart from the rest, it develops its own habits. Workplace culture follows the scoreboard, not the sign.
In the Fabled Forest
Mrs. Owl-Willow’s Saturday treatment was finished in fifty-one minutes. In the back hall she found the reason: a chalkboard timing how fast each Saturday room was turned over, with names, times, and a record holder. The Saturday crew was competing to rush the guests.
How to See It
How Do You Find Out What Your Culture Really Is?
- Look at what gets measured. Boards, tallies, and targets tell people what matters.
- Listen to what gets praised. Who gets thanked, and for what?
- Notice what gets tolerated. The behavior nobody corrects becomes the standard.
- Watch where people sit. Groups that eat, train, and work apart develop separate cultures.
- Compare results by group. Repeat customers, complaints, and turnover, team by team.
In the Fabled Forest
Weekday guests were coming back about six times in ten. Saturday guests were not. Veronica realized the weekday crew ate lunch at the front desk and the Saturday crew ate in the back hall. They had never eaten together.
Changing It
How Do You Change Workplace Culture in a Small Business?
Change what you measure and praise first. Replace the scoreboard that rewards the wrong thing with one that rewards your real promise. Write the few behaviors that define your business where everyone sees them, the same ones you hire for.
Then mix the groups. Rotate people between shifts or teams so habits travel in the right direction. Give people a voice in how the work is done. And show up where the culture is being made.
In the Fabled Forest
Fern, who kept the board, wiped it clean herself. In its place she wrote Flora’s three behaviors and two new counts: guests who came back, and guests who waited more than ten minutes. Two people swapped crews every week. Veronica began taking her Saturday lunch with the back-room crew, and within weeks the two crews shared one table.
The Numbers
What Did Changing the Scoreboard Do?
Here is how Saturday guests responded after the board changed.
| Measure | Before | Six weeks after |
|---|---|---|
| What the Saturday board counted | Minutes to turn a room | Guests who came back, and long waits |
| Saturday treatment time | About 51 minutes, record 48 | Unhurried |
| Saturday guests who booked again | Low | About 1 in 2 |
| Weekday guests who came back | About 6 in 10 | About 6 in 10 |
Step 1: Find the gap. Weekday guests returned about six times in ten. Saturday guests far less, with the same treatments and prices.
Step 2: Find the cause. One board praised speed. The business sold the opposite.
Step 3: Your version. Compare repeat customers or complaints by shift, location, or team. A big gap usually points to a different culture, and the scoreboard is the first place to look.
Illustrative numbers from the book. Use your own repeat and complaint data by team.
Step by Step
How Do You Build the Culture You Want?
Four steps, starting this week.
Walk the back hall.
Find every board, tally, and target. Ask what each one tells people matters.
Change the scoreboard.
Measure and praise the behavior your customers are paying for.
Write the few behaviors that define you.
Three or four, posted where the team works, not just where customers look.
Mix the groups and show up.
Rotate people between teams, and spend time where the culture forms.
In the Fabled Forest
Doctor Owl’s scroll for Veronica tied culture to whatever the owner celebrates, with a reminder underneath to check the back hall, not just the front door.
Veronica’s Full Story
Did the Saturday Guests Come Back?
This page gives you the short version. The book gives you the whole week: two visits by Mrs. Owl-Willow, two very different greetings, a board in the back hall with a record at the bottom, a flamingo who wiped it clean herself, and two crews who found themselves at the same lunch table.
Every chapter of Human Resources for Small Businesses works the same way. One owner, one problem, one real idea you can use on Monday, plus a one-page worksheet to do it.
A Business Consultant’s View
What Does Dr. Paul Watch to Read a Company’s Culture?
Dr. Paul Borosky, DBA, MBA · Business Consultant
To read a company’s culture, Dr. Paul skips the mission statement and walks the back of the house. He looks at what is written on whiteboards, what the team is measured on, who gets praised in front of others, and which problems everyone has learned to step around. Then he compares results by team or shift, because a big difference between groups usually means a different culture, not different people. The fix almost always starts with the scoreboard. When owners change what they count and praise, behavior follows within weeks, often without a single lecture.
FAQ
Still Have Questions About Company Culture?
What is workplace culture in a small business?
How can I change my company’s culture?
Why do different shifts have different cultures?
Keep Going
Want to Go Deeper on How Your Team Works Together?
This is foundation 11 of 20. These pages build on it. New to a term on this page? Every one is in the human resources glossary.
Written by Dr. Paul Borosky, DBA, MBA, business consultant and author with 14+ years of experience and 1,000+ clients served. Hiring, paying, or managing a team and want a second set of eyes? See business consulting and prices.
This page is for general educational purposes only. It is not legal, financial, employment, or other professional advice. Figures are illustrations. The Fabled Forest and its characters are fictional. For decisions about your own business, consult a qualified professional.