Dr. Paul Borosky, DBA, MBA
Business Consultant · Pompano Beach Marketing
Which Pompano Beach Marketing Actually Works?
Where did your last few customers actually come from? If you had to guess just now, you already know why this page exists.
Dr. Paul, Pompano Beach business consultant, puts it plainly: the Pompano Beach marketing that works is the marketing you can trace to a paying customer. Everything else is a guess. If you cannot say where your last ten customers came from, you cannot fix your marketing. The fix is simple: ask every new customer how they found you, write it down, and add it up once a month. After two or three months the numbers tell you what to keep, what to cut, and what to test.
Want Dr. Paul to set up your tracker with you? Call or text (321) 948-9588.
Last Updated: 10/29/2026 · Written by Dr. Paul Borosky, DBA, MBA
The Real Problem
Why You Cannot Tell What Is Working Right Now
It is not that your marketing is bad. It is that you cannot see it. Three things hide the answer.
Everything Runs at Once
Flyers, a sponsorship, social ads, a map listing, and referrals all run in the same month. When the phone rings, nobody knows which one rang it.
Customers Hear You Twice
They see your truck, then search your name, then call. The search gets the credit. The truck did the work.
You Judge by Feel
A busy week after an ad feels like proof. A slow week feels like failure. Neither one tells you anything without a count.
So owners keep paying for all five, because cutting the wrong one feels risky. That is how marketing budgets grow while results stay flat. The cure is not more marketing. It is a count.
None of this means you are doing something wrong; you are great at the trade, and nobody handed you the business side of marketing, which is exactly what Dr. Paul helps you build, one simple habit at a time.
Ready for Help?
Four Ways to Work With Dr. Paul
01 · Start Here
Business Consulting
One session to set up your tracker, then a second look at your first months of results to decide what to keep, cut, or test.
Business consulting →02
Business Plan Writing
Know what brings customers and ready to scale it? Dr. Paul helps you put a growth plan and financials in front of a lender.
Business plan writing →03
Fractional CFO/COO
Want someone reading the marketing numbers with you every month? Part-time CFO and COO help so you can run the shop.
Fractional CFO and COO →04
Small Business Education
Learn marketing, sales, and money at your own pace with guides built for small business owners.
Small business education →Show the Math
One Month of Counting: Five Channels, Side by Side
Illustration: a made-up Pompano Beach service shop that asked every new customer “How did you hear about us?” for one month. Here is the tally.
| Channel | Monthly cost | New customers | Cost per customer |
|---|---|---|---|
| Door hangers and flyers | $400 | 1 | $400 |
| Social media ads | $600 | 4 | $150 |
| Map listing and reviews | $0 (owner’s time) | 9 | $0 |
| Local sponsorship banner | $500 | 1 | $500 |
| Referral thank-you gifts | $100 | 8 | $12.50 |
| Total | $1,600 | 23 | about $70 |
Look at what the average hides. About $70 per customer sounds fine. But two channels, the map listing and referrals, brought 17 of the 23 customers for $100. Two others, flyers and the banner, cost $900 and brought 2. Social ads sit in the middle at $150 each, which is worth it only if a new customer earns you more than that.
One month is not enough to cut anything. But it is enough to stop guessing, and it shows exactly where to look next month.
Free Channels Still Cost Time
Pompano Beach Marketing You Pay For in Hours, Not Dollars
Not every channel shows up on a credit card statement. Pompano Beach has a few local networks that cost you evenings instead. Count them the same way.
Source: City of Pompano Beach, Strategic Partners. The City’s Economic Development pages also include Business Incentives and Home Grown Businesses sections.
Here is the trap. A monthly meeting, a ribbon cutting, a county workshop: each one feels like marketing, and each one may be worth it. But two hours a month is still a cost. Put it on your tally as a channel. Turn the hours into dollars at what your time is worth, then count the customers who say “I met you at the council meeting” or “the county sent me.”
After three months you will know if the room is a lead source or a nice evening out. Both are fine. Only one belongs in your marketing budget.
Step by Step
Set Up the Tracker in One Afternoon
Pick one question and never skip it
“How did you hear about us?” Ask it on the phone, at the counter, and on your online form. Every customer, every time. The habit matters more than the wording.
Give each channel a name
Write down the five or so things you pay for. Where you can, give each its own code, link, or phone number so customers do not have to remember.
Log the answer next to the sale
A notebook, a spreadsheet, or a field in your invoicing tool. Date, customer, channel, sale amount. Thirty seconds per customer.
Add it up on the first of the month
Customers per channel, cost per channel, cost per customer. Put the totals where you will see them. Then read the next section.
Decide
Keep, Cut, or Test: What to Do With Each Channel
First, know what one new customer is worth to you: the profit on their first sale, or better, on their first year. Then compare.
Keep
Keep it and try a little more of it. Watch whether cost per customer holds as you spend more.
Cut or Fix
After two or three months of tracked results, change one thing, the offer, the message, or the area. If it still fails, cut it.
Test
Run it one more month with its own code or phone number so every customer it brings gets counted.
The Pompano Beach Angle
New Neighbors on Atlantic Boulevard, and Why Tracking Matters More
When an area changes, the old marketing mix may stop matching the new customers. Pompano Beach is changing.
- East Atlantic Boulevard growth
The City reports that Mayla Pompano, 355 residential units at East Atlantic Boulevard and NE 24th Avenue, was made possible by the Pompano Beach CRA’s Real Estate Development Accelerator Program. New residents could find you on a map, from a neighbor, or walking past, and none of that shows up unless you ask. City of Pompano Beach, March 2024.
- Greater Pompano Beach Chamber of Commerce
Described by the City as an organization of over 700 business and professional people. If you pay for a membership or an event, give it a line on your tally sheet like any other channel. City Strategic Partners page.
- City and county business tax receipts
The City’s Business Tax Receipt Division issues the city receipt for businesses inside city limits. Broward County issues a separate receipt, valid October 1 through September 30. Keep both current before you spend on ads. City BTR page.
The rest of the region’s marketing and sales questions are on the South Florida business consultant pillar. For the full marketing toolkit, see the small business marketing guide, and for how a monthly count fits into running the business, Dr. Paul’s Organize-Plan-Grow™ strategy.
From the Fabled Forest
Dr. Paul’s Insight: Spending Is Not the Same as Knowing
“I’m paying for five kinds of marketing. Which one is working?”
Dr. Paul’s take: Almost every owner who asks that is paying for something that is not working and something that is, and cannot tell them apart. The answer is never a fancier tool. It is a napkin, a pen, and one question asked every single time. In a growing area like East Atlantic Boulevard, new neighbors could be finding you in ways you have never paid for. You will only know if you ask. Read more in the attribution section of Dr. Paul’s small business marketing guide.
Learn the Marketing Side
Tracking What Works, Taught One Forest Owner at a Time
Dr. Paul’s Fabled Forest Business School Series · Book 4
Marketing for Small Businesses
Book 4 walks through small business marketing one Fabled Forest owner at a time, including the raccoon paying for five kinds of marketing with no idea which one works. Each chapter opens with a question real owners ask, then shows the fix in plain language.
Get Book 4 on Amazon →FAQ
Marketing Questions Pompano Beach Owners Ask
How do I know which marketing is working for my small business?
What is marketing attribution?
How long should I test a marketing channel before cutting it?
Does a Pompano Beach business need a city and a county business tax receipt?
Can Dr. Paul help me figure out which marketing to keep?
Stop guessing. Ask, write it down, add it up.
Keep Going
More for Pompano Beach and South Florida Owners
Dr. Paul Borosky, DBA, MBA
Business Consultant, Author & Educator | 14+ Years | 1,000+ Clients Served
Dr. Paul Borosky, DBA, MBA is a business consultant, author, and educator, and the founder of Quality Business Plan. He works with Pompano Beach and South Florida owners on marketing, business planning, financial modeling, fractional CFO services, and the everyday problems of businesses that depend too much on their owners. He is the creator of Dr. Paul’s Organize-Plan-Grow™ Strategy, author of numerous published books on Amazon including Dr. Paul’s Fabled Forest Business School Series, and publisher of over 1,000 business-focused videos on YouTube. He has taught as an adjunct college instructor and teaches in Florida public schools.
This page is for general educational purposes only. It is not legal, financial, tax, accounting, or other professional advice. The worked example uses an illustrative business with made-up figures. Local rules, programs, and data are cited to their sources and change over time. For decisions about your own business, consult a qualified professional.