How to Write an Engaging Business Plan — Video Guide by Dr. Paul Borosky, DBA, MBA
Business Plan Writer | Dr. Paul Borosky, DBA, MBA | 14+ Years Experience | 1,000+ Plans Written | $100M+ Funding Prepared
What This Watch Page Covers
If you want to learn how to write an engaging business plan that keeps lenders, investors, and underwriters reading, this video guide by Dr. Paul Borosky, DBA, MBA walks you through three practical, real-world tips. This watch page includes an SEO-optimized summary, key lessons, and the full transcript so entrepreneurs can follow along and improve clarity, structure, and impact in their business plans.
Whether you're writing your first plan or revising one that isn’t getting results, these insights from a professional business plan writer will help you create a plan that engages readers and strengthens funding chances.
About Dr. Paul Borosky, DBA, MBA
Dr. Paul is the founder of Quality Business Plan and Quality Business Consultant, specializing in:
- Custom business plan writing
- Financial projections
- Strategic planning
- 100+ industry-specific business plan templates
He is also a published Amazon author and adjunct professor in business and finance. Over 14+ years, he’s helped launch more than 1,000 businesses and prepared over $100M in investor/SBA-ready plans.
What You Will Learn in This Video
- How to keep your company summary short, focused, and lender-friendly
- How visuals (charts, graphs, SmartArt) make your plan more engaging
- How to structure your entire business plan as a clear, logical story
Key Moments from the Video
00:00 — Introduction & Who Dr. Paul Is
01:15 — Tip #1: Writing a Clear, Concise Company Summary
03:00 — Tip #2: Using Visuals to Improve Engagement
05:10 — Tip #3: Telling a Logical Story Throughout the Plan
07:40 — Closing Advice + Services Dr. Paul Offers
Summary of the Three Tips for an Engaging Business Plan
Tip 1 — Keep Your Company Summary Short and Clear
Underwriters review dozens of plans per week. If they can’t understand your business in the first 100–150 words, they move on.
Dr. Paul stresses:
- Avoid long backstories
- Avoid family history or origin stories
- Focus on what you do, who you serve, where you operate
- Keep wording clean and direct
Many plans get rejected simply because lenders cannot determine what the business actually does.
Tip 2 — Use Visuals to Break Up the Monotony
Business plans are text-heavy documents. Visuals make them engaging and easier to understand.
Recommended visuals include:
- Revenue charts
- Startup-cost pie charts
- SmartArt for SWOT analysis
- Tables for pricing and services
- A professional logo on the cover
Visuals improve comprehension, boost professionalism, and make your plan look lender-ready.
Tip 3 — Tell a Logical, Easy-to-Follow Story
The structure of your business plan matters.
A strong narrative flow keeps the reader grounded and reduces confusion.
Dr. Paul’s recommended structure:
- Company Description
- Products & Services
- Industry Analysis
- SWOT Analysis
- Marketing Strategy
- Financial Projections
- Funding Request
Never start with financials before explaining the business—they won’t make sense to the reader.
Full Transcript From the Video
(Cleaned up for readability and accuracy)
[Opening]
“Hi, my name is Dr. Paul Borosky, owner of Quality Business Plan. Today I’m sharing three key tips for writing an engaging business plan…”
[About Dr. Paul]
“I’m a professional business plan writer. If you want to avoid the stress, confusion, and late-night headaches of writing a business plan yourself, call or text me—I’d be happy to write it for you…”
[Tip 1 — Short Summary]
“When writing your company summary, keep it 100–150 words. Underwriters read dozens of plans every week—they don’t want a long backstory…”
[Tip 2 — Visuals]
“Use visuals. Business plans are dry and repetitive. Break up text with charts, revenue graphs, startup cost pie charts, and SmartArt diagrams…”
[Tip 3 — Logical Story]
“Tell a story with structure. Start with the company description, then services, industry, SWOT, marketing, financials, and finally the funding request…”
[Closing]
“Hopefully these tips help. If you need a custom business plan, financial projections, templates, mentoring, or strategic planning, reach out…”
Work With Dr. Paul
Custom Business Plan Writing
Investor-ready | SBA-compliant | Fast turnaround | Clear financials
Financial Projections Only
Perfect if you wrote your own plan but need professional numbers.
Business Plan Templates
100+ industry-specific templates you can download today.
Strategic Planning & Mentoring
Your roadmap for 3, 6, and 12-month success.
Internal Links
Contact Information
Call/Text: 321-948-9588
Email: PaulB@QualityBusinessPlan.com
Location: Orlando, FL
Hours: 7 Days a Week | 8 AM – 9 PM EST