Dr. Paul Borosky, DBA, MBA
Business Consultant · Pembroke Pines Marketing
How Do You Reach Customers in Pembroke Pines?
Be in the few places your customers already look, at the moment they start looking. You are probably the best in town at the work itself, and nobody ever showed you this part, which is exactly the part Dr. Paul, Pembroke Pines business consultant, helps you build.
That is how you reach customers in Pembroke Pines. Not a bigger ad. Not a louder logo. A short list of places your buyers check, and a plan to show up in them every week, not just on the one big day a month. Dr. Paul has helped 1,000+ owners map those places. This page shows you how to map yours.
Want Dr. Paul to map yours with you? Call or text (321) 948-9588.
Last Updated: 10/29/2026 · Written by Dr. Paul Borosky, DBA, MBA
Follow the Customer
Where Your Customers Actually Look, Moment by Moment
Most owners pick marketing by what a salesperson pitched last. Flip it. Start with the customer’s day and ask where they turn at each step. Then be there.
| The moment | Where they look | What you need there |
|---|---|---|
| A need shows up | A phone search, usually with a map | A complete, current map listing: hours, photos, service area, and recent reviews |
| They ask around | Neighbors, coworkers, school and parent groups, HOA newsletters | Happy customers who know you want referrals, and a card or link that is easy to pass along |
| They compare two or three | Your website and your reviews | One clear page: what you do, who it is for, where you work, how to book |
| They are ready to buy | Your phone, a text, a booking link | Someone who answers, or a callback inside the hour |
| After the sale | Their inbox and their mailbox | A thank-you, a reminder when it is time again, a reason to come back |
Read the last column again. Almost none of it is advertising. It is being findable, being easy to recommend, and staying in touch. That is cheaper than ads, and it compounds. Every customer you keep in touch with is one more person who could send you the next one.
Notice where the money usually goes instead: a billboard, a sponsorship, a one-day booth. Those can work. But if the five rows above are weak, the booth just sends people to a listing with no hours and a phone that goes to voicemail. Fix the path first. Then pay to send traffic down it. The small business marketing guide covers each step in more depth.
Ready for Help?
Four Ways to Work With Dr. Paul
01 · Start Here
Business Consulting
One session on where your customers come from now and where the next ones look. You leave with a short monthly plan you run yourself.
Business consulting →02
Business Plan Writing
Need funding to grow into a bigger Pembroke Pines space? Dr. Paul helps you build a plan and financials a lender can read.
Business plan writing →03
Fractional CFO/COO
Already busy and still not sure which marketing pays? Part-time help reading the numbers every month, so you can run the shop.
Fractional CFO and COO →04
Small Business Education
Learn marketing, management, and money at your own pace with guides built for small business owners.
Small business education →Know the City
What Pembroke Pines Tells You About Your Customer
Pembroke Pines is a big, mostly residential city. That shapes where your buyers look and how they decide.
Source: City of Pembroke Pines, Demographics (2020 U.S. Census figures).
What could that mean for you? Families with kids and full calendars may lean hard on two things: a quick phone search and a trusted recommendation from someone like them. A parent who needs a tutor, a plumber, or a party cake by Saturday may not browse. They may ask a group chat and call the first name that sounds safe. Your job is to be that name, in the chat and on the map.
Three local resources worth knowing before you spend a dollar on marketing:
- Miramar-Pembroke Pines Regional Chamber of Commerce
Named Chamber of the Year in its budget category by the Florida Association of Chamber Professionals in 2022. Networking events put you in front of other owners who serve the same households. Florida Chamber report.
- City and county business tax receipts
The City of Pembroke Pines requires a Local Business Tax Receipt, valid October 1 through September 30, with renewals online. Broward County issues a separate receipt. A current, legitimate business is easier to recommend. City LBTR page · Broward County local business tax.
- Florida SBDC at FAU
Advising for Broward and Palm Beach County small businesses, with a Broward office listed in Davie. Appointments required. Florida SBDC at FAU.
For the rest of the region’s marketing and sales questions, start at the South Florida business consultant pillar.
From the Fabled Forest
Dr. Paul’s Insight: Big Days Do Not Pay the Rent
“The market’s one day a month. What do I do with the other twenty-nine?”
Dr. Paul’s take: That question is the whole problem in one line. Most owners show up big on one day, a home show, a festival booth, a grand opening, and then go quiet for the rest of the month. Pembroke Pines families do not schedule a broken AC or a birthday cake around your event. Direct marketing is how you stay in front of the people who already know you, on the ordinary days when they actually need you. Read more in the direct marketing section of Dr. Paul’s small business marketing guide.
A Starter Plan
The Other Twenty-Nine Days: Four Weeks to Stay in Front of Customers
One small job a week. No agency, no big budget. At the end of the month you are findable, you have a list, and you know what worked.
Fix the Front Door
Claim and complete your map listing. Real hours, real photos, your service area, and a phone that gets answered. Ask three happy customers for a review.
Build the List
Pull every past customer you can find: invoices, texts, emails. Get permission to stay in touch. This list is the most valuable marketing asset you own.
Make One Direct Touch
One message to the list with a reason to act now: a seasonal check-up, a reminder, a referral thank-you. A postcard, an email, or a text. Pick one and send it.
Ask and Count
Ask every new caller how they found you. Write it down. At month end, count. Do more of what brought people in. Drop what did not.
Then repeat it next month, a little better. That is the answer to the question on the market stall: you do not wait for market day. You stay in front of the people who already know you, on purpose, every week. Dr. Paul’s Organize-Plan-Grow™ strategy puts this kind of habit on a calendar so it actually happens.
Where the Talking Happens
Reach Customers in Pembroke Pines at Work and in Two Languages
The “they ask around” row in the table above does not happen in one place. In this city it may happen at a hospital break room or in a family chat in Spanish.
Source: Greater Fort Lauderdale Alliance, Pembroke Pines profile, updated April 15, 2025 (foreign-born share from the American Community Survey 2023 five-year estimates). The list also names AutoNation, Ryder, and the City of Pembroke Pines.
Two ideas follow. First, the recommendation may travel between coworkers. A nurse, a teacher, or a city employee who loves your work could tell a whole shift. A simple card or text link they can forward makes that easy. Second, with nearly four in ten residents born abroad, many households may compare you in Spanish or another first language. A map listing description and review replies in both languages could put you in front of buyers your English-only competitors miss.
Learn the Marketing Side
Reaching Customers, Taught One Forest Owner at a Time
Dr. Paul’s Fabled Forest Business School Series · Book 4
Marketing for Small Businesses
Book 4 walks through small business marketing one Fabled Forest owner at a time, including the camel who only sells on market day. Each chapter opens with a question real owners ask, then shows the fix in plain language. Written for owners who would rather be doing the work than reading about marketing.
Get Book 4 on Amazon →FAQ
Questions Pembroke Pines Owners Ask About Reaching Customers
How do small businesses reach customers in Pembroke Pines?
Do I need a business tax receipt in Pembroke Pines before I market my business?
What is direct marketing for a small business?
Can Dr. Paul help me build a marketing plan for my Pembroke Pines business?
Stop waiting for market day. Be there on the other twenty-nine.
Keep Going
More for Pembroke Pines and South Florida Owners
Dr. Paul Borosky, DBA, MBA
Business Consultant, Author & Educator | 14+ Years | 1,000+ Clients Served
Dr. Paul Borosky, DBA, MBA is a business consultant, author, and educator, and the founder of Quality Business Plan. He works with Pembroke Pines and South Florida owners on marketing, business planning, financial modeling, fractional CFO services, and the everyday problems of businesses that depend too much on their owners. He is the creator of Dr. Paul’s Organize-Plan-Grow™ Strategy, author of numerous published books on Amazon including Dr. Paul’s Fabled Forest Business School Series, and publisher of over 1,000 business-focused videos on YouTube. He has taught as an adjunct college instructor and teaches in Florida public schools.
This page is for general educational purposes only. It is not legal, financial, tax, accounting, or other professional advice. The four-week plan is a general starting point, not a guarantee of results. Local rules, programs, and data are cited to their sources and change over time. For decisions about your own business, consult a qualified professional.