How to Hire the Right Employee: Recruitment and Selection

What Are Recruitment and Selection?

Textbook Definition

Recruitment is the process of attracting qualified candidates to apply for a position. Selection is the process of evaluating those candidates against defined criteria and choosing the one best suited to the job.

In Plain English

Recruitment is getting the right people to apply. Selection is picking the best one. Most bad hires happen because the owner skipped straight to picking, with no clear idea of what the job is or what good looks like.

Why Is the Wrong Hire Worse Than No Hire?

When you are short-handed, the first person who says yes feels like a fix. It usually is not. The empty spot is not the most expensive problem. The wrong person in that spot is. Now you are still short, you are training someone who does not fit, and your best people are carrying both.

The fix starts before you post anything. Write a job description that says what the job really is and what good looks like. Then ask every candidate the same questions, in the same order, judged the same way. That is a structured interview, and it is how you compare people instead of conversations.

Signs you have this problem:

  • You hire whoever can start the soonest.
  • You have never written down what the job actually involves.
  • Each interview is a different conversation, so you cannot compare candidates.
  • Your best employees spend their shifts fixing a new hire's work.
  • Good people quit, citing the workload, not the pay.
  • You find out what someone cannot do only after they start.
The empty spot hurts for a week. The wrong person in it can hurt for a year. One more week, done properly, is cheaper than another month done fast.

What It Looks Like When You Hire in a Panic

From the Fabled Forest · Chapter 12

Fast Frankie the Fox lost two cooks in one month. Short-handed and panicking, he walked into a pharmacy, pointed at the clerk behind the counter, and hired him on the spot. It took under ten seconds. He never asked whether the clerk could cook.

He could not. Two weeks later, Frankie's dough cook of eight years quit, because she could not spend one more night fixing someone else's pizzas. Frankie had been short two cooks. Now he was short three, with one who burned things.

Doctor Owl made Frankie wait one more week. In that week, they wrote down the job, what good looks like after ninety days, and three questions for every candidate. The person who knew the job best helped write it.

Frankie's story is Chapter 12 of Management and Leadership for Small Businesses, Book 1 of Dr. Paul's Fabled Forest Business School Series.

How to Hire the Right Employee in 4 Steps

This takes about a week. It is the cheapest week you will spend all year.

  1. Write the job description before you post the job.

    What this person does every day, the hours, and the tasks. Ask the people who do the work now. They know the job better than the sign in the window does.

  2. Decide what good looks like after 90 days.

    Specific and countable. "Runs the register alone on a Saturday." "Has the dough ready by ten without anyone checking." If you cannot describe good, you cannot hire for it.

  3. Write three questions for every candidate.

    The same three, in the same order. Make at least one a "show me." Anybody can say they can cook. Watch them make one.

  4. Decide what a good answer looks like, before anyone walks in.

    Then judge every candidate against it. Otherwise you will grade the person you like best, not the person who can do the job.

Dr. Paul's Insight

Watch out for hiring the first available person because you are short-staffed today. That panic hits almost every owner once. And look at the person you hired in a hurry. Sometimes they are in the wrong job, not the wrong business. The right seat can turn a bad hire into a good employee.

Worked Example: What a Panic Hire Costs The wrong hire works 30 hours a week at $15 an hour for 8 weeks before it is clear it is not working. 30 × $15 × 8 = $3,600 in wages for work that had to be redone. Add a senior employee spending 5 hours a week fixing it at $20 an hour: 5 × $20 × 8 = $800. That is $4,400, before counting a good employee who quits from the extra load. One extra week of hiring properly costs far less. Figures are an illustration to show the math, not a projection for your business.

Sample: A One-Page Hiring Scroll

Fill this out with the person who does the job now, before you post anything.

Job: Morning prep cookHours: 6:00 a.m. to 2:00 p.m.
The job, every dayMakes all the day's dough by 10:00. Runs the oven through lunch. Keeps the walk-in clean and counted.
Good after 90 daysDough is ready every day without anyone checking. Runs the oven alone through a weekday lunch.
Question 1Tell me about a kitchen you worked in. What did you do there? Good answer: names a real kitchen and a real job in it.
Question 2It is Friday, the oven is backed up, and a customer is upset. What do you do first? Good answer: the oven first, then the customer.
Question 3: show meMake one pizza, start to finish. Good answer: even on both sides, done in under 12 minutes.

Sample for illustration. Write your own with the people who do the job.

Hire the Cheapest Body and Replace Them Next Month?

In the book, a company called Talon and Beak keeps offering owners shortcuts. Every one is legal. Every one sounds reasonable. Every one costs more than it saves. Here is the one in Chapter 12.

The Shortcut

Hire the cheapest person you can find today. Replace them next month.

Why It Works for a While

Payroll looks great for a season.

What It Costs

You are always training someone. Your customers meet a new face every week. And the good people you trained leave for a competitor who pays fairly.

Turnover is a cost, even when it does not show up on a line of the P&L. Hiring on purpose, and paying fairly, finds people who fit and stay.

Video: How to Hire Without Panicking

Video Coming Soon

How to Hire the Right Employee: Recruitment and Selection

Dr. Paul builds a one-page hiring scroll and three interview questions on screen.

What Were You Actually Looking For?

Chapter 12 · Recruitment and Selection

Any Warm Body: A Fox's Panic Hire

"Frankie," said Doctor Owl. "You hired Dex in under ten seconds. I counted. What were you looking for?"

"Somebody who could start tonight."

"That is a time. It is not a cook."

Frankie had nothing to say to that.

Who did Frankie hire the second time, and what happened to Dex? Find out, and get the hiring scroll, in Chapter 12. Book 1 of Dr. Paul's Fabled Forest Business School Series.

Get the Book on Amazon →

Hiring Questions

What is the difference between recruitment and selection?
Recruitment is getting the right people to apply for a job. Selection is choosing the best person from those who apply. When owners are short-handed, they usually rush selection because they are panicking about recruitment.
What is a structured interview?
A structured interview means asking every candidate the same questions, in the same order, and judging the answers against the same standard you decided ahead of time. It lets you compare candidates fairly instead of comparing whichever conversation you enjoyed most.
What should a job description include?
What the person does every day, the hours, the key tasks, and what doing the job well looks like after 90 days. Write it with the people who do the work now. A good job description also helps the wrong candidates screen themselves out.
How do I avoid a bad hire?
Write the job before you post it, decide what good looks like after 90 days, ask every candidate the same three questions including at least one "show me," and decide what a good answer is before the first interview. Above all, do not hire someone just because they can start tonight.

Written by Dr. Paul Borosky, DBA, MBA, business consultant, author, and educator with 14+ years and 1,000+ clients served. Want help writing the job before you hire for it? Dr. Paul works with owners one-on-one.

This page is for general educational purposes only. It is not legal, financial, tax, accounting, or other professional advice. Dollar figures are illustrations. The Fabled Forest and its characters are fictional. For decisions about your own business, consult a qualified professional.