A Book for Wyoming Towns That Ride the Cycle

Top 10 Reasons Small Businesses FailDr. Paul’s Fabled ForestTop 10 Reasons Small Businesses Fail book cover, Dr. Paul's Fabled Forest

Dr. Paul’s Fabled Forest

Top 10 Reasons Small Businesses Fail

Casper and Jackson both ride boom and bust swings. Chapter by chapter, the book covers ten reasons small businesses close, each shown through a Fabled Forest owner who could have seen it coming.

The good years teach you to spend. The lean years test whether you listened. Write down what you will cut before the river runs low.

Doctor Owl, Dr. Paul’s Fabled Forest Business School
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Get Ahead of Wyoming’s Next Swing, Your Way

A bad year comes around sooner or later in Wyoming. Decide how much of the planning you want to hand off before it arrives.

Business Consulting

For Wyoming owners riding a good year and wondering what the next lean one does to payroll. Cash, cuts and pricing, decided while there is still time to choose.

See consulting options →

Business Plan Templates

Hauling for the Powder River Basin? The trucking company template pairs a ready-to-edit plan with a spreadsheet that does the math, so you can test a year with far fewer loads.

Browse templates →

Small Business Education

Working capital, cash reserves and idea testing lessons help you build a cushion before the price of oil decides for you. Dr. Paul’s Fabled Forest book on why small businesses fail shows what happens to owners who skip that step.

Start learning →

Wyoming Desks Between You and the Money

Wyoming funding works differently from its neighbors’. Know which reader you are writing for.

SBA Lending

SBA Wyoming District Office

Wyoming’s SBA district office is in Casper, and it handles lenders in Cheyenne and Jackson the same as those across town.

State Programs

Wyoming Business Council Investments

Wyoming puts its federal State Small Business Credit Initiative (SSBCI) money into equity and venture capital, not small business loans. An investor reads the plan, not a credit officer.

City Programs

Advance Casper

The economic development group for Casper and Natrona County runs its own financing programs for entrepreneurs and partners with the Impact307 incubator.

Free Help

Wyoming SBDC Network

The Wyoming SBDC Network is a partnership of the University of Wyoming, the Wyoming Business Council and the SBA, with advisors covering every county.

Registration

Secretary of State

Wyoming’s Secretary of State takes LLC and corporation filings, plus the annual reports that follow.

Local License

City, County and Profession

Wyoming has no general state business license. Check your city, your county and any license your trade requires.

How Dr. Paul Helps Wyoming Owners Plan for the Turn

Every Wyoming town has watched a boom end. A plan that only shows the good years will not get far with a reader who remembers the last bust.

  • Equity, not loans. The Wyoming Business Council’s SSBCI programs invest equity and venture capital. For founders who fit, Dr. Paul writes the investor-ready plan those programs expect.
  • Advance Casper requests. Advance Casper runs its own financing programs for Casper and Natrona County founders and partners with the Impact307 incubator. Your request goes in with numbers that hold up to questions.
  • A bust year on paper. Every forecast carries a downside case with fewer rigs, fewer visitors or a slower contract, plus the cuts you would make if it comes.
  • Trucking sized to the Basin. The trucking company template can be set for oilfield and energy hauling out of the Powder River Basin, with a lean-year load count beside the busy one.
  • Cash cushion basics. Wyoming SBDC Network advisors, part of a University of Wyoming partnership, cover every county at no cost, and Dr. Paul’s working capital guide explains how much cash a slow rig year eats.
Dr. Paul’s Insight

Wyoming owners do not need to be told the boom will end. They need a plan that says, in writing, what gets cut first when it does. Dr. Paul writes that list into every Wyoming plan, and investors and lenders read it as proof the owner is ready.

Real work in Wyoming: A trucking company owner in Wyoming came to Dr. Paul in 2022 for an investor-ready business plan.

The Plan Question in Cheyenne, Casper and Jackson

Cheyenne leans on the base and the capital, Casper leans on oil and gas, and Jackson leans on visitors. Each city swings on its own clock.

CityWhat Drives DemandThe Plan Question
CheyenneCheyenne Frontier Days, F.E. Warren Air Force Base, Microsoft data centersCan a July rodeo carry a food truck?
CasperOil, gas, mining and wind service work, the College National Finals RodeoWhat happens in a slow rig year?
JacksonGrand Teton National Park visitors, Jackson Hole Mountain Resort skiers, Fall Arts Festival buyersHow much cash for April and May?
CheyenneEvent

Cheyenne Frontier Days fills Frontier Park for ten days each July, and F.E. Warren Air Force Base keeps payrolls steady on the west side of town.

“Should a Cheyenne food truck plan its year around Cheyenne Frontier Days?”

The Plan FixTreat the Frontier Days run at Frontier Park as the peak, ask about vendor permits to feed crews near the Microsoft data center sites, and hold a lunch spot on Dell Range through the winter.

CasperIndustry

Oil, gas and wind service firms line CY Avenue, and their work rises and falls with drilling across the Powder River Basin.

“How does a Casper oilfield service shop survive a slow rig year?”

The Plan FixRun a downturn case with half the rig work and add wind and mining clients. Then talk to Advance Casper about its financing programs before you sign a lease in the Old Yellowstone District.

JacksonPlan Question

Grand Teton National Park and Jackson Hole Mountain Resort drive visitor spending in Teton County, and the Jackson Hole Fall Arts Festival stretches the season into September around Town Square.

“How much cash should a Jackson gallery hold for the spring shoulder season?”

The Plan FixHold back enough summer park and Fall Arts Festival sales to cover April and May overhead, and leave a Teton Village branch out of the plan until a shoulder season runs in the black.

Customers and suppliers rarely stop at the border. See Dr. Paul’s pages for nearby Colorado, Montana, and South Dakota.

The Ask and the Marketing Plan, Explained

Whether you pitch a Wyoming Business Council investor or a Casper banker, the funding request and the marketing plan do most of the persuading. Dr. Paul walks through both.

How to Write a Funding RequestHow much you need, what it buys, and how the reader gets repaid or earns a return.

What’s in a Marketing PlanA real example built on Dr. Paul’s Organize-Plan-Grow strategy.

Wyoming Funding and Planning Questions

Does the Wyoming Business Council’s small business credit money come as loans or as equity investment?
Equity. The Wyoming Business Council runs the state’s SSBCI money through equity and venture capital programs, not small business loans. So an investor reads your plan, and investors care about growth, ownership and how they eventually earn a return. A founder who wants a bank-style loan should look elsewhere, such as an SBA lender or, in Natrona County, Advance Casper.
Can Advance Casper financing pair with a bank loan for a Natrona County shop?
Ask Advance Casper directly, since each of its financing programs has its own rules. Plenty of owners combine sources, and when you do, every reader sees the same plan. Show the full project cost, what each source covers, what you put in yourself, and how a slow rig year affects every payment. Answering those questions up front makes it easier for both the bank and Advance Casper to say yes.
Will the trucking template handle a Powder River Basin slowdown?
Yes, as long as you model the slowdown yourself. Run a base case at your current load count and a lean case with far fewer energy loads, month by month. Keep truck payments, insurance and driver pay in both. If the lean case runs out of cash, add other freight lanes or plan a smaller fleet before you borrow. Lenders trust a hauler who has already modeled the bad year.

Dr. Paul Borosky, DBA, MBA

Business Plan Writer, Consultant & Author | 14+ Years | 1,000+ Clients Served

DBA, National UniversityMBA, Focus in Finance, Webster University

Dr. Paul Borosky, DBA, MBA is the founder of Quality Business Plan. He writes business plans and financial projections for owners across the United States and Canada, works remotely with clients in every state, and has written plans behind more than $100M in funded projects. He is the author of the Dr. Paul’s Fabled Forest Business School series and has published over 1,000 business videos on YouTube. He has taught as an adjunct college instructor and teaches in Florida public schools.

14+Years Experience
1,000+Clients Served
$100M+Projects Funded
1,000+YouTube Videos

This page is for general educational purposes only. It is not legal, lending, or financial advice. Program rules, loan sizes and local requirements change, so confirm them with the program or agency before you apply. The Fabled Forest and its characters are fictional.