What Lenders, Landlords, and Investors Look For in Your Plan

Most owners write one plan for everyone. Each reader skips straight to a different page. Know which page, and you know what to fix first.

ReaderTurns to firstWhat makes them say no
The lenderThe funding request and the cash flow projections.Loan payments that only work if every month is a good month. None of your own money in the deal.
The landlordYour projected sales and your experience in the trade.Rent that eats too much of projected sales. No cash cushion if opening day slips.
The investorThe market analysis and how they get paid back.A huge market number with no plan to win a small, real piece of it.
YouBreak-even and the first twelve months of cash.Nothing. That is the problem. Nobody stops you from signing.

The SBA lists the parts of a traditional plan: executive summary, company description, market analysis, organization and management, service or product line, marketing and sales, funding request, and financial projections. It says lenders and investors commonly ask for that format, with projections that look out five years.

Source: U.S. Small Business Administration, Write your business plan.

That list is the outline. What gets you a yes is whether the numbers in the last two sections agree with the story in the first six. A lender reads the story, then checks the math. If they disagree, the math wins.

Four Ways to Work With Dr. Paul

02

Business Plan Writing

The lender wants it in writing. Dr. Paul writes the plan and the five-year financials, built from your real numbers.

Business plan writing →

03

Fractional CFO/COO

Already open in Kissimmee? Dr. Paul checks your plan against real results every month, part time, so you can run the business.

Fractional CFO and COO →

04

Small Business Education

Free guides on business plans, funding, and startup costs for owners who learned the trade first. Prefer to write your own plan? See the templates.

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Dr. Paul's Insight: A Vision Is Not a Plan

Dr. Paul's Insight
From the Book · Management and Leadership for Small Businesses · Dr. Paul's Fabled Forest Business School Series

"When will the ground floor be poured?"

"When the plans are finished."

"When will the plans be finished?"

"When I've settled the design for Resort Two." She waved her trunk at the ridge. "It affects the road."

"Who is building it?"

"I haven't chosen. I've talked to everyone."

"How many coins have the investors put in?"

Veronica told him. It was a lot.

"And how many have been spent on building?"

Dr. Paul's take: Veronica could describe every room. She could not name a builder or a date. That is the plan a lender sends back. Lenders do not fund pictures. They fund a sequence: what gets built first, who builds it, what it costs, and when the first dollar comes back.

The idea feels finished because it is clear in your head. Then a Kissimmee loan officer asks Doctor Owl's questions, and the answers are not on the page. Put them there first. Fixing a plan costs nothing. Fixing a lease costs plenty.

What Your Kissimmee Plan Should Already Account For

A landlord will ask when you open. Your plan should know, because the City of Kissimmee and Osceola County each want something from you first.

  1. 1Before you signConfirm you are inside city limits

    The city says businesses inside Kissimmee city limits need both a City of Kissimmee and an Osceola County business tax receipt, and the city receipt is required before you open.

  2. 2During build-outPass review and the fire inspection

    The city reviews your application against its standards. Then you install any required improvements and pass an inspection with the Kissimmee Fire Department. Put those improvements in the build-out line of your plan, not under "miscellaneous."

  3. 3Before opening dayGet the county receipt

    Osceola County asks for zoning, environmental health, and building approvals. Its posted zoning permit fee is $100 for a home-based business and $478 for a commercial location.

  4. 4Every yearMark September 30

    City receipts expire September 30, and the county renews on the same cycle, with a late penalty that grows each month. Put it on the plan's calendar.

  5. 5If you open downtownAsk Kissimmee Main Street first

    The city says the New Business Assistance Grant lets new Main Street district businesses pay the Kissimmee Utility Authority deposit over twenty-four months and reimburses the first $500 of advertising in the first ninety days. That could lower the cash you need on opening day, so ask before you size the loan.

Sources: City of Kissimmee, Business Tax Receipts (BTR) and Business Assistance; Osceola County Tax Collector, Local Business Tax Receipt.

Four Myths That Keep Owners From Writing a Plan

No lender? No landlord? You still need the plan.

Myth"I only need a plan if I am borrowing."
FactThe plan is where you find out you should not borrow yet. That answer is worth more than the loan.
Myth"My plan is in my head."
FactThen nobody can check it, including you. Writing it down is how the gaps show up.
Myth"A plan is fifty pages nobody reads."
FactThe part you use every month is short: the next twelve months of cash and the few numbers you watch. The rest is for the bank.
Myth"Once it is written, it is done."
FactA plan you never compare to real results is a guess. Check it against actual sales every month. That is when it starts paying you back.

That is the job of a plan when nobody is asking: a yardstick. Every month you hold real sales up against it and see which assumption broke. Owners who do that catch a slow season early. Owners who don't find out from the bank balance. It is the Plan step in Dr. Paul's Organize-Plan-Grow™ Strategy.

A Kissimmee Business Plan Has to Show the Tourist Swing

A lender reads your cash flow projections first. In Osceola County, those numbers should reflect who actually drives the local economy.

39,000local jobs supported by tourism, about 36 percent of county employment (2022 to 2023 study)
70%of Osceola tourist tax in September 2025 came from vacation home rentals
5%rise in county tourist tax collections in fiscal year 2025

Sources: Experience Kissimmee, tourism economic impact release, April 2024; Spectrum News 13, December 2025.

What that means for your plan: if a big share of your customers work in tourism or visit as tourists, your sales could rise and fall with the travel calendar. A plan that shows the same sales every month will not survive a Kissimmee loan officer. Show the slow months. Show the cash you hold to get through them.

And name your real customer. With vacation homes carrying 70 percent of the tourist tax in a recent month, a cleaning, pool, landscaping, or repair business may be selling to property managers, not to visitors. That changes your market analysis, your pricing, and who you call first.

Three Free Places Kissimmee Owners Can Start

The City of Kissimmee lists these on its business assistance page. Use them to learn the format.

Florida SBDC at UCF

Workshops, individual counseling, and development programs for start-ups and existing businesses. Visit the SBDC.

SCORE Orlando

Free, confidential business counseling and workshops for start-ups and current companies. Visit SCORE Orlando.

Prospera

A nonprofit offering free bilingual technical assistance to Hispanic entrepreneurs. Visit Prospera.

Free help teaches the format. When you want your real numbers worked through with you, ready for the lender's questions, that is where business consulting with Dr. Paul fits.

Turn the Vision Into a Plan You Can Start Tomorrow

Management and Leadership for Small Businesses book cover, Dr. Paul's Fabled Forest Business School Book 1

Dr. Paul's Fabled Forest Business School Series · Book 1

Management and Leadership for Small Businesses

Book 1 of Dr. Paul's Fabled Forest Business School Series. Chapter 7 follows Visionary Veronica from six resorts drawn in the dirt to one piece she can actually build, and teaches planning, operating plans, and proactive management by their real names. One owner and one problem per chapter, with Dr. Paul's Nutshell and a one-page worksheet after each.

Get Book 1 on Amazon →

Business Plan Questions Kissimmee Owners Ask

Do I need a business plan to start a business in Kissimmee?
The city and county do not ask for one. They want your business tax receipts, inspections, and zoning approvals. But a lender, most commercial landlords, and every investor will ask, and so should you. A plan is the cheapest place to find out the idea needs more cash or a different space.
What do lenders look for in a business plan?
Proof you can repay. Most turn to the funding request and the cash flow projections first, then check whether the rest of the plan supports those numbers. They also want to see some of your own money in the deal, and loan payments that still work in a slow month.
Do I need both a City of Kissimmee and an Osceola County business tax receipt?
If your business is inside Kissimmee city limits, yes. The city says you need both, and the city receipt is required before you open. Both expire September 30 each year. Check your address with the city first, since some Kissimmee mailing addresses sit outside city limits.
What is a business plan for if nobody is asking for one?
It is a yardstick. You write down what you expect to happen, then hold real results up against it every month. The gap shows you which assumption was wrong while there is still time to fix it.
Can Dr. Paul help me with my plan instead of writing it for me?
Yes. That is what business consulting is for. Dr. Paul works through your numbers with you, shows you what a lender will question, and you leave knowing your plan well enough to defend it. If you want the full plan written, that is a separate service.

Write the plan before the lender asks for it.

Dr. Paul Borosky, DBA, MBA

Business Consultant, Author & Educator | 14+ Years | 1,000+ Clients Served

DBA, National University MBA, Focus in Finance, Webster University Serving Kissimmee from Deltona, FL

Dr. Paul Borosky, DBA, MBA is a business consultant, author, and educator, and the founder of Quality Business Plan. He helps Kissimmee and Central Florida owners with business planning, financial modeling, fractional CFO work, and the everyday problems of businesses that depend too much on their owners. He is the creator of Dr. Paul's Organize-Plan-Grow™ Strategy, author of numerous published books on Amazon including Dr. Paul's Fabled Forest Business School Series, and publisher of over 1,000 business-focused videos on YouTube. He has taught as an adjunct college instructor and teaches in Florida public schools.

14+
Years Experience
1,000+
Clients Served
$100M+
Projects Funded
1,000+
YouTube Videos

This page is for general educational purposes only. It is not legal, financial, tax, accounting, or other professional advice. Local requirements, fees, and grant programs are cited to their sources and change over time; confirm them with the City of Kissimmee and Osceola County before you rely on them. For decisions about your own business, consult a qualified professional.