Dr. Paul Borosky, DBA, MBA
Business Consultant, South Florida
South Florida Business Consultant for Marketing and Sales
You are the best at what you do in your neighborhood. The problem is that only your neighborhood knows it. Dr. Paul, South Florida business consultant, helps you fix the marketing and sales side so the work gets found.
South Florida is the most crowded market in the state. More new businesses start here per person than almost anywhere in America, which means every good plumber, caterer, and accountant is competing with new ones who opened this year. The owners who win are not always the best at the trade. They are the best at getting chosen.
Call or text (321) 948-9588. Dr. Paul answers personally.
Last Updated: 10/29/2026 · Written by Dr. Paul Borosky, DBA, MBA
Twenty Cities, Twenty Questions
Which Marketing or Sales Question Are You Stuck On?
Ten questions about getting found. Ten about getting chosen and kept. Each one is written for one South Florida city, with examples from that market.
Part One: Marketing
Questions 61 to 70Why Isn’t Your Miami Marketing Bringing In Leads?
Money going out, phone not ringing. How to find which part of the marketing is broken before you spend more.
Read the full answer →Does Your Fort Lauderdale Business Have a Marketing Plan?
Posting when you remember is not a plan. A one-page plan that fits your budget and your week.
Read the full answer →What Makes Your West Palm Beach Business Different?
If your answer is quality and service, so is everyone else’s. How to find the real reason customers pick you.
Read the full answer →Can Customers Understand What Your Boca Raton Business Does?
Confused customers do not buy. How to say what you do in one sentence a stranger understands.
Read the full answer →Where Should Your Hollywood Marketing Dollars Go?
How much to spend, where to spend it, and how to stop paying for things that do not bring customers.
Read the full answer →How Do You Reach Customers in Pembroke Pines?
Where your customers actually look for a business like yours, and how to be there when they do.
Read the full answer →Is Your Coral Springs Website Costing You Customers?
Pretty is not the job. The handful of fixes that turn visitors into calls.
Read the full answer →Building Referrals for Your Delray Beach Business
Happy customers rarely refer on their own. How to ask, when to ask, and what to give back.
Read the full answer →Which Pompano Beach Marketing Actually Works?
If you cannot say where your last ten customers came from, you cannot fix your marketing. How to track it simply.
Read the full answer →Attracting Better Customers in Jupiter
Tired of customers who haggle, complain, and pay late? How to reposition for the ones you want.
Read the full answer →Part Two: Sales and Customer Relationships
Questions 71 to 80Why Aren’t Your Hialeah Leads Buying?
The phone rings and nothing closes. Where the sale is getting lost between the call and the yes.
Read the full answer →Does Your Doral Business Have a Sales Process?
If every sale depends on the owner’s mood that day, there is no process. The simple steps that make sales repeatable.
Read the full answer →Are Your Boynton Beach Estimates Losing Jobs?
Most estimates lose on clarity, not price. What a winning estimate shows the customer.
Read the full answer →Can Your Miramar Team Close a Sale?
Too expensive, need to think about it, call me next week. How to train your team to answer the objections they hear every day.
Read the full answer →Discounting Too Much in Plantation?
Every discount comes straight out of profit. How to hold your price and still win the job.
Read the full answer →Getting More From Every Wellington Sale
The cheapest new revenue is a bigger ticket from a customer who already said yes.
Read the full answer →Why Do Davie Sales Take So Long to Close?
Long sales cycles drain cash. What slows the yes down, and how to shorten it.
Read the full answer →Are Sunrise Prospects Slipping Through the Cracks?
Most sales are lost to silence, not to competitors. A follow-up system that runs without you remembering.
Read the full answer →Too Many Complaints at Your Homestead Business?
Complaints are free consulting. How to find the cause and stop paying for the same failure twice.
Read the full answer →Do Key West Customers Come Back?
Winning a new customer costs far more than keeping one. How to turn one sale into five.
Read the full answer →Ready for Help?
Four Ways to Work With Dr. Paul
Some owners need a plan. Some need a second set of eyes on what they already spend. All four options are here.
01 · Most Owners Start Here
Business Consulting
Find out whether marketing or sales is the leak, then fix it. One on one with Dr. Paul, by phone or video, anywhere in South Florida.
Consulting and prices →02
Business Plan Writing
Need the marketing plan written for a lender or investor? Dr. Paul writes the full business plan with financials in seven days or less.
Plan writing and prices →03
Fractional CFO/COO
Spending on marketing and not sure it pays? Dr. Paul helps you track cost per customer and return on every dollar as your part-time CFO.
Fractional CFO and COO →04
Small Business Education
Free guides on marketing, sales, finance, and operations, written for owners who learned the trade first and the business second.
Free guides →Why It Is Hard Here
Why Good South Florida Businesses Go Quiet
When everyone is starting a business, being good at the work is the price of entry. It is not the reason a customer picks you.
Source: Clarify Capital analysis of Census and BLS data, reported by the Miami Herald via AOL, September 2025.
Read those numbers again. Miami-Dade led the large counties in the country for new small business applications, and Broward was third. Every one of those new owners is buying the same ads, posting on the same apps, and promising the same thing: quality, fast, fair price. The customer cannot tell them apart. So the customer picks the cheapest one, or the first one who calls back.
That is a marketing problem and a sales problem, and they are different. Marketing is getting the phone to ring. Sales is turning the call into a customer, and the customer into a second sale. Most South Florida owners Dr. Paul talks to have one of them working and the other one broken. The twenty questions on this page sort out which.
Learn the Marketing Side
Marketing for People Who Would Rather Be Doing the Work
Dr. Paul’s Fabled Forest Business School Series · Book 4
Marketing for Small Businesses
Target market, positioning, referrals, follow-up, and how small beats big, taught through one Fabled Forest owner per chapter. Built for small budgets: signs, cards, lists, and asks that cost a few dollars, not a few thousand. Every marketing question on this page has a chapter and a worksheet in this book.
Get Book 4 on Amazon →From the Book
Anything for Anyone
WE HAUL ANYTHING FOR ANYONE. ANY TIME. ANY PLACE.
“You saw it, right? Six hundred. Every door in the forest.” She tapped it. “Anything for anyone.”
Dr. Paul’s take: Six hundred flyers and a quiet phone. That raccoon is half the owners in South Florida. When the market is this crowded, talking to everyone means nobody hears you. The fix is picking who you are for and saying it so plainly that the right customer stops scrolling. Dr. Paul builds that with owners through his Organize-Plan-Grow™ Strategy.
FAQ
Marketing and Sales Questions From South Florida Owners
What does a South Florida business consultant do for marketing and sales?
Which South Florida cities does Dr. Paul serve?
What is the difference between a marketing consultant and an agency?
I am great at my trade but terrible at selling. Where do I start?
Find the leak first. Then fix it.
Dr. Paul Borosky, DBA, MBA
Business Consultant, Author & Educator | 14+ Years | 1,000+ Clients Served
Dr. Paul Borosky, DBA, MBA is a business consultant, author, and educator, and the founder of Quality Business Plan. He works with owners across South Florida, the rest of Florida, and the country on business planning, financial modeling, fractional CFO services, and the everyday problems of businesses that depend too much on their owners. He is the creator of Dr. Paul’s Organize-Plan-Grow™ Strategy, author of numerous published books on Amazon including Dr. Paul’s Fabled Forest Business School Series, and publisher of over 1,000 business-focused videos on YouTube. He has taught as an adjunct college instructor and teaches in Florida public schools.
This page is for general educational purposes only. It is not legal, financial, tax, accounting, or other professional advice. Market figures are cited to their sources and change over time. The Fabled Forest and its characters are fictional. For decisions about your own business, consult a qualified professional.