How to Write a Beauty Supplies and Cosmetics Business Plan

How to Write a Beauty Supplies and Cosmetics Business Plan

The beauty supply and cosmetics industry competitors consist of businesses that sell mainly beauty supplies and cosmetics such as makeups, hair care items, hairdryers, flat irons, hairbrushes, and other personal care products usually used by women. 

The beauty supplies and cosmetics industry has been growing at a substantial pace across the US and around the world in the last few years based on research from our beauty supplies business plan writer.  Because of this demand, beauty supply business owners continually find the need for a beauty supply business plan or business plan template.  There are numerous reasons for the growth in this industry.  First, technological advancements by beauty supply makers continually flood the market with new and innovative products related to personal care and cosmetics.  As new products enter the marketplace, beauty supply business owners need to update their business plans to include the products. 

Also, beauty supply and cosmetic business owners are continually finding new opportunities for private labeling.  When beauty supply business owners expanded the private labeling, updated business plans were needed for marketing as well as strategic activities.  From these demands, new or updated beauty supply business plans are critical for success.  No matter the reason that a beauty supply company may need a business plan, tips and tricks for beauty supplies business plans from a professional business plan writer is always a help.  From this, our beauty supply business plan writer has come up with some tips and tricks for writing your own beauty supply business plan or beauty supply business plan template (12/21).


Executive Summary for a Beauty Supplies and Cosmetics Business Plan.

The executive summary section of the beauty supply and cosmetics company business plan should always include general information about the company, such as its name, address, and a general list of products sold.  Further, our beauty supplies business plan writer recommends discussing revenue channels for the beauty supplies and cosmetics company.  For example, some beauty supply businesses only have a retail storefront location.  Other beauty supply businesses only sell their products online through their website.  Still, more business owners in this industry will embrace both channels, online sales as well as a retail storefront location, simultaneously.  No matter which business model is embraced for your beauty supplies business, make sure to discuss it briefly in your executive summary section (3/22).

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Company Information and Location for a Beauty Supplies and Cosmetics Business.

The company information section for a beauty supplies and cosmetics business plan should offer significant details about the organization's location.  There are several reasons to discuss the location in s beauty supplies and cosmetic business plans.  From a manufacturer's perspective, receiving raw materials and shipping finished products must be seamless and convenient.  From this, make sure to highlight in your business plan why your location exceeds these criteria.  As for a retailer, foot traffic and convenience are two common characteristics that business owners relish in their retail stores.  As a result, locations for these entities often include malls and strip malls.  If your organization does not fall into this pigeonhole, then make sure to explain why you have chosen a different location from a strategic perspective.

Product Description and Competitive Advantages for a Beauty Supplies and Cosmetics Business

The product description section for a beauty supplies and cosmetics business plan should have specific components and avoid common mistakes.  The specific components should include top-selling beauty care and cosmetics items.  In describing these items, make sure to discuss how the product works, the raw material used in the products, and the benefits for the customers.  To avoid in the section would be listing too many products.  All too often, beauty supply business owners tend to go overboard with listing all their products, inherent benefits, and even prices.  Too much information in this section may stymie the writer's ability to create an overreaching product theme.

Target Market for a Beauty Supplies and Cosmetics Business Plan

For most beauty supplies and cosmetics businesses, their target market will be women in a specific age demographic.  Age demographics for women may break down into 18 to 25, 25 to 45, or 45 and older.  However, a growing trend is to also include men as a target market as well.  If this is the case for your company, then do a little bit of research into the specific characteristics that your target market for men will include.  Once identified, then align a specific market segmentation with your findings.

Industry Research for a Beauty Supplies and Cosmetics Business Plan

The industry research for beauty supplies and cosmetics business plans should start at a national level.  Take a look at industry trends and how customers' tastes have changed over the last several years in relation to the specific products that will be offered.  Once this research is done, then do some research on national and global competitors.  When conducting this research, seek out how the various competitors have been responding to changes in the industry and customers' tastes.  Once a solid understanding of these intricacies is obtained, summarize your findings in a succinct, approximately 1 to 2-page, summary section for industry research. 

Owner and Management Section of a Beauty Supplies and Cosmetics Business Plan

The owner and management section of a beauty supplies and cosmetics business should first start with a back story about how the organization was founded, how products were invented, and or innovative uses for the different products.  Once the back story is complete, then introduce the founder(s) of the company and discuss their passions related to beauty supplies and cosmetics.  Finally, round out the section with a brief breakdown related to different jobs that will be included in your business.  Following the structure, it almost tells a story about your organization and ends with a summarized operational picture.

Funding Request for a Beauty Supplies and Cosmetics Business Plan

The funding request section for beauty supplies and cosmetics business plans may vary depending on if the organization is a retailer or manufacturer.  As a retailer, funding needs may include buildout for a retail store, purchasing inventory, display cases, and extensive product training.  From a beauty supply and cosmetics manufacturing perspective, funding needs may include purchasing or building a warehouse, leasing equipment, research and development, and extensive advertising budgets.  No matter the funding needs, always use categories to break down the different funding needs and include a grand total at the bottom of your categorized list.  In following this structure, readers of the document will have a basic understanding of where funding will be spent and how much money will be needed.

Financials for a Beauty Supplies and Cosmetics Business Plan.

Creating a working financial projection for a beauty supplies and cosmetics business should start with day one sales.  As a manufacturer, sales items should be broken into cases of products sold.  As for the retailer, individual items sold on the first day should be noted.  Once the average daily sales are created, then determine how many working days will be included in the first month.  Manufacturers often work five days, whereas retailers are seven days a week.  With this information, monthly sales should be generated and then aligned with monthly costs.  Finally, financial statements should include the capability for introducing substantial growth opportunities when new products are introduced to the marketplace.

Hopefully, these insightful tips and tricks for writing a business plan were helpful.  As always, if you need help with a business plan or financial projections, just send us an email or give us a call. 

Author: Paul Borosky, Doctoral Candidate, MBA., Author

Owner of: Quality Business Plan, and Quality Business Consultant.

Date: 3/21/2022