How to Write a Lawn Care Business Plan

The lawn care industry is a growing trend throughout the US for several reasons, which is driving the need for lawn care business plans and business plan templates.  First, renters and homeowners are more and more often required by homeowners associations and municipality governments to keep their home lawns kept up. 

Because of these requirements placed on homeowners and renters to upkeep the exteriors of their homes, the need for professional lawn care services increases as well.  Further, lawn care professionals are always providing additional services to differentiate themselves from competitors.  For example, our business plan writer has found that some lawn care companies will also provide handyman services as well.

Due to these reasons as well as others, our business plan writer has found that when lawn care professionals have a well-prepared lawn care business plan, the likelihood of increased profits as well as increased opportunities for funding is evident.  From this, our lawn care business plan writer has created some tips and tricks for business owners needing to write a well-documented lawn care business plan (11/21).

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Executive Summary for a Lawn Care Business Plan.

The executive summary section of a lawn care business plan should summarize the business, both internal as well as his external environments, succinctly.  Also, for a lawn care business plan, a business plan writer should also go into detail as to the geographic locations the organization will serve.  For example, if the lawn care owner is a high school or college student, then the geographic location may be limited to a subdivision.  In contrast, for professional lawn care organizations, their geographic location serviced may include a city or even multiple cities depending on the number of crews.  By drilling down and explaining the location servicing, readers of the document will be able to see the detailed planning that is involved with scheduling multiple customers on a weekly or biweekly basis.

Company Information for a Lawn Care Business.

The company information section of a lawn care business plan should start by explaining the problem that the company will solve for the customer, then address the “Who, what, where, when, why, and Hows.” For example, some customers may select a lawn care business because of their need to adhere to homeowner association rules.  If this is the driving problem your company wants to solve, then make sure to discuss why adhering to homeowner association rules, and regulations are important for homeowners from a lawn care perspective.  By doing this in your advertising and other methods of communication, potential customers will be able to see how your services align with the problem they wish to solve.

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Product Description  and Competitive Advantages for a Lawn Care Business

Lawn care businesses typically provide similar services such as grass cutting, hedge trimming, leaves and branch removal, and other similar services.  However, almost all lawn care professionals seek to differentiate their company from local competitors.  In the product description section, this is an excellent place to show how products and services are different.  Some ideas for differentiation for lawn care businesses may include enhanced customer service, free services such as branch removal, or discounted prices when a resident refers a neighbor.  Regardless of how a product or service differentiates, make sure to provide sufficient details in this section.

Target Market for a Lawn Care Business

The target market for lawn care business, as noted above, may be as narrow in scope as a subdivision or as broad in scope as multiple cities.  Usually, a determining factor is often the number of crews working for a lawn care business.  When documenting the target market, based on location, make sure to consider specific factors and document them in your is this plan.  First, identify heavily populated areas that need your services that will be your target market.  From this identification, then map out how services may be provided in the most efficient manner to the different areas.  Finally, if you have more than one crew, make sure to assign crews in the most optimal manner possible.  By following the structure, not only will you be able to best serve your target market, but you also have a foundation for strategic growth, which will enable a business to expand a target market area for lawn care services.

Industry research for a Lawn Care Business Plan

Industry research for lawn care business should start with a national review and then focus on local competitors.  By focusing on the national review, lawn care owners are able to identify trends and changes in the lawn care industry.  For example, again noted above, an important new service being offered by lawn care professionals is aeration.  By knowing and understanding this trend, competitors are able to implement services before other owners in the area jump on the bandwagon.

Owner and Management Section of a Lawn Care Business Plan

As for the owner and management section of the business plan, always start with summarizing your resume for this section.  By following this practice, business owners are able to show why they have the experience to start and run a lawn care business.  Once the structure is complete, then make sure to discuss positions held within the lawn care business.  Common positions would include crew leader, mowing professional, trimming and maintenance individual, and aerator operator.

Funding Request for a Lawn Care Business Plan

The lawn care funding request section of a business plan may be as simple as needing money for a lawnmower if the business owner is a high school or college student.  Or, the funding needs for lawn care business may be as complex as needing to fund multiple crews.  Regardless of the funding request scope, make sure to provide enough details in the funding request section for the reader to understand where the money will be spent.  Just make sure not to give so many details that you’re giving up the blueprint of your business.  A great way to write up the section is to categorize the lawn care needs for the business.  For example, one category may be for lawn equipment, where a second category could be focused on working capital needs.  By segmenting and budgeting sections of the funding requests, owners are able to achieve a scope of a budget while maintaining a semblance of private company strategic planning.

Financials for a Lawn Care Business Plan.

When writing up the financial projection section of the lawn care business plan, start with daily services provided for customers.  These services may be cut and trims, one-time lawn care services, or seasonal services.  Next, determine average prices for each service provided and align the average service prices with average variable costs.  The variable cost may include gasoline, replacement parts, or maintenance.  Finally, push out your daily projections to encompass monthly revenues and then deduct monthly fixed costs.  Once this is complete, then a viable, granted rudimentary, profit, and loss structure will be created for your lawn care business.

Hopefully, these insightful tips and tricks for writing a business plan were helpful.  As always, if you need help with a business plan or financial projections, just send us an email or give us a call. 



Author: Paul Borosky, Doctoral Candidate, MBA., Author

Owner of:  Quality Business Plan, and Quality Business Consultant.

Date: 10/29/2021