How to Write a Nursery and Gardening Store Business Plan
The nursery and gardening store industry has been growing at a moderate pace over the last several years, which has spurred the demand for nursery and gardening store business plans, nursery and gardening store business plan templates, and nursery and gardening store pro forma financial projections.
There are numerous reasons for the elevated demand in this industry. First, millennials have come to enjoy and rely upon growing their own vegetables and fruit. As more and more individuals and families embrace organic homegrown fruits and vegetables, the demand for nurseries and gardening stores will increase as well. Further, homeownership is climbing throughout the US as well. As more people buy homes, landscaping and other outdoor guard activities will spur demand for nurseries and gardening stores as well.
No matter the reason why the demand for nurseries and gardening stores is growing, having a well-prepared nursery and garden store business plan is an excellent strategic move for business owners. From this, our nursery and gardening store business plan writer has come up with some tips and tricks for business owners to embrace when writing this type of business plan.
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Executive Summary for a Nursery and Gardening Store Business Plan or Template.
The executive summary section for nursing and gardening store business plans or nursing and gardening store business plan templates should start with briefly explaining to the reader an overview of what the company will sell and possible niche services provided. For example, our business plan writer has found that more and more nursery and gardening stores are providing classes for customers and potential customers. This niche service not only ensures increased revenues due to class admission prices as well as customers purchasing products after the class is complete. By discussing niche services in the executive summary, the nursery business owner is able to quickly differentiate their business from established competitors.
The company information and location section for a nursery and garden store business plan should start by briefly describing how the company will operate and the popular products sold. Also, an important segment in the company information section should be describing the target market for the company. In some instances, the nursery and gardening store business owner may choose landscapers and other professional lawn care organizations as a target market. In the structure, the business owner can then highlight strategies in place to best serve this market, like discounts on bulk purchasing as well as possible delivery services. By identifying the target market and then aligning services with this target market, the business owner is able to show the reader their thoughts and ideas about the strategic maneuvering and positioning of the company.
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Popular Services offered by Nursery and Gardening Stores
The products and services section for the nursery and gardening store business plan should provide an overview of the business owner’s strategic position in the market. For example, if a business owner will provide a wide assortment of plants and supplements plan sales with complementarity products like soil, fertilizer, and mulch, then the reader of the document will perceive that the organization will be more geared towards plants as compared to a general gardening store. In contrast, some nurseries and gardening store business owners may embrace a more general approach. In this approach, a wide assortment of plants as well as gardening tools may be offered. This general approach will help the reader understand, again, the strategic positioning of the organization within the marketplace.
Nursery and Gardening Stores Marketing Section
The marketing section for a nursery and gardening store business plan and business plan template should include popular channels such as traditional, networking, and online. For traditional marketing, our nursery and gardening store business plan writer usually focuses on the utilization of signs out front of the nursery as well as window decals highlighting specials for the week or month. As for online marketing, these channels may include Google or Bing ads, website, and social media postings. These types of postings are more static. For example, we have found that nursery and gardening store business owners tend to run the same ads for several months in a role, based on the season or their inventory. On a final note, an important marketing channel that all too often is neglected by some business owners in this industry would be networking. Networking activities may include joining a Chamber of Commerce, participating in networking events, and even hosting pop-up shops. On a final note, when writing your marketing section for this industry, make sure to show alignment with your various 3-prong strategies (7/22).
Our nursery and garden store business plan writer embraces a specific strategy when creating nursery and garden store pro forma financial projections. To illustrate, when we prepare startup costs for a nursery or gardening store, we do not just list every place where the business owner will spend a dime or dollar. Instead, we encourage our business owners to identify specific categories such as startup costs, working capital, inventory, and marketing upfront. Once these categories are identified, we then encourage the nursery business owner to dedicate specific budgets to each category. By following the strategy, business owners are able to provide themselves with some wiggle room for funding while still being specific about the dollar amount needed to start or expand the nursery or gardening store.
Hopefully, these insightful tips and tricks for writing a business plan were helpful. As always, if you need help with a business plan or financial projections, just send us an email or give us a call.
Author: Paul Borosky, Doctoral Candidate, MBA., Author