How to Write An eCommerce Business Plan

How to Write an eCommerce Business Plan

The e-commerce business throughout the US and around the world has been growing at an above-average pace over the last several years, which has in turn driven demand for e-commerce business plans, e-commerce business plan templates, and e-commerce pro forma financial projections. 

There are several reasons for the elevated demand for e-commerce business plans.  For example, established retail and grocery business owners are continually seeking to expand their service offerings to include online purchasing and delivering opportunities.  As business owners expand their traditional services to include online segments, the demand for updated business plans is almost a foregone conclusion.

No matter the reason for e-commerce business plans, our e-commerce business plan writer has come up with some tips and tricks to help entrepreneurs better right e-commerce business plans, templates, and pro forma financial projections.


Executive Summary for an eCommerce Business Plan or Template.

The executive summary section for an e-commerce business plan should start by disclosing the organization’s name, and address, even if it’s a virtual location, and the products and services offered.  In addition, our e-commerce business plan writer recommends that business owners in this industry describe how the products will be received and shipped as well as the space needed for operations.  In some instances, e-commerce business owners will work out of a garage or warehouse.  In other circumstances, a third-party shipping and packaging organization will be exploited.  No matter which strategic operational method is used, briefly describing it in your executive summary is an excellent strategy.

Company Information and Location for an eCommerce Business Plan.

The company information section for an eCommerce business plan all too often overlooks describing the actual location of the e-commerce business.  For example, our business plan writer has found that some entrepreneurs will just state that they will work out of their homes at the start of business.  However, this statement lacks significant details as to how operations will actually play out.  To improve upon this method, we recommend identifying where within your home operations will be done, such as your garage, dedicated office space, etc.  By providing details about your location, even if it is at home, the reader of the document is able to envision how products will be stored, received, and shipped.

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Popular Services Offered by an eCommerce Company.

E-commerce is an amazing industry because there are so many different products and services that may be provided virtually or shipped to consumers directly.  Products may include anything from groceries, cars, and bicycles.  Further, services that may be provided via e-commerce include consulting, customer service, and even training programs.  Because of the wide array of products and services that may be offered through e-commerce, structuring the product/services segment depends on the products or services sold via e-commerce. 

However, the one commonality for almost all e-commerce products and services sold is that the process for which customers will receive the goods or services must be explained in an e-commerce business plan.  If the consumer is buying a product through e-commerce, then how they receive their product purchased should be discussed in the plan.  Will it be shipped?  Sent via courier? Describe the process in detail.  In contrast, service-based e-commerce activities should also be described by focusing on how services will be provided to consumers in a similar manner.

Proforma Financial Projections for an eCommerce Company.

Pro forma financial projections for an e-commerce company also fluctuate based on products sold or services provided.  In most cases, our e-commerce business plan writer has found that e-commerce businesses mostly sell tangible products.  Because of this, our pro forma financial projection professional is able to construct financial projections based on an average number of customers buying products on a daily basis, as well as the average sales price for each product sold.  From this, we would then include in the variable cost the price of the raw materials and any packaging and shipping costs.  By structuring that in this form, e-commerce business owners are able to better align variable costs with products sold as compared to utilizing a fixed cost method which includes shipping materials.

Hopefully, these insightful tips and tricks for writing a business plan were helpful.  As always, if you need help with a business plan or financial projections, just send us an email or give us a call. 

Author: Paul Borosky, Doctoral Candidate, MBA., Author

Owner of: Quality Business Plan, and Quality Business Consultant.

Date: 1/9/2022