How to Write A Car Detailing Business Plan

How to Write a Car Detailing Business Plan

The car detailing industry has been growing moderately over the last several years, which has resulted in an increased demand for car detailing business plans, car detailing business plan templates, and car detailing pro forma financial projections. 

There are several reasons why the car detailing business plan demand is so high.  For example, most car detailing businesses are mobile.  Transportability enables entrepreneurs to provide services to customers at their homes, offices, or other locations.  Further, car detailing businesses, based on our business plan writer's experiences, have been increasingly embracing eco-friendly cleaning supplies, which helps protect the environment but also shows that entrepreneurs' values are in line with their customer base.

No matter the reason as to why car detailing business plans as well as the industry itself is growing, having a well-written business plan is a sound strategic move.  From this, our car detailing business plan writer has come up with some tips and tricks to help car detailing business plan owners write a well-documented and structured car detailing business plan, business plan template, and pro forma financial projections (1/22).


Executive Summary for a Car Detailing Business Plan or Template.

A car detailing company business plan’s executive summary should start off as a traditional business plan.  What I mean by this is that the car detailing business plan should include the company’s name, address, and geographic area serviced in the first one or two paragraphs of their executive summary.  Further, a car detailing business plan executive summary should also explore niche services that the detailing firm provides better than their competitors, for a lower price, or even services not offered by all industry participants.  By outlining niches and competitive advantages in the executive summary, business owners are able to quickly set themselves apart from competitors and possibly set the foundation for the marketing segment, which may be geared toward specific target markets.

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Company Information and Location for a Car Detailing Business Plan.

The company information section for a car detailing business plan should begin by following a traditional format to start as well.  Specifically, make sure to discuss the company’s legal structure, target market, and main two or three services provided.  Further, our car detailing business plan writer strongly recommends that business owners provide adequate details related to the service area covered.  In some instances, we have found that car detailers will only service a specific county or a handful of cities.  In other instances, car detailing businesses may travel on a regional basis to exploit niche market opportunities.  Regardless of strategy, make sure to document and support it with location information or strategies.

Popular Services Offered by a Car Detailing Company.

Popular car detailing services may include hand washes, interior and exterior cleaning, and protective coatings on a vehicle's interior and exterior.  When describing your services in this section, make sure to first identify and describe the main revenue generator for the organization.  If your firm specializes in full car detailing services, interior, and exterior, then make sure to describe the service first and in detail.  In contrast, some car detailing businesses will also provide additional services like detailing boats, motorcycles, and even RVs.  If these complementarity services are also provided, make sure again to specifically state the type of vehicles that are cleaned and possible niche services provided, and finally describe these services in order of anticipated revenue generated, from highest to lowest.

Car Detailing Company Marketing Section for a Business Plan or Business Plan Template.

Most car detailing businesses, especially mobile car detailing businesses, utilize specific traditional marketing actions such as car magnets on the sides of their vehicles, word-of-mouth advertising, and web pages.  Each one of these sections should be included in a well-written car detailing company business plan or business plan template.  Further, our car detailing business plan writer recommends coming up with one or two creative marketing activities.  For example, some car detailing companies are starting to publish short videos and how to clean the interior or exterior of a car/truck.  These how-to videos now only educate customers about the intricacies of car detailing but also helps the business owner build brand recognition (8/22).

Proforma Financial Projections for a Car Detailing Company.

The pro forma financial projection segment for a car detailing business is all too often structured, similar to a traditional carwash company.  What I mean by this is that for the revenue segment of the car detailing company, we structure it by identifying the number of customers served daily, the variable cost incurred to provide services, and the average price charged per customer.  With this information, our pro forma financial projection Pro will then calculate daily revenues and gross profits.  With the revenue segment solidified, then expanding the section to a full month's revenues and then deducting fixed costs would be the next step in the process.  Finally, once the monthly financial model is built, expanding the model to include full-year projections is as simple as adding growth rates to revenues as well as line item fixed costs.

Hopefully, these insightful tips and tricks for writing a business plan were helpful.  As always, if you need help with a business plan or financial projections, just send us an email or give us a call. 

Author: Paul Borosky, Doctoral Candidate, MBA., Author

Owner of: Quality Business Plan, and Quality Business Consultant.

Date: 1/12/2022