How to Write a Fitness Center Business Plan

How to Write a Fitness Center or Personal Training Studio Business Plan

The fitness center and personal training studio industry has been growing impressively over the last several years, leading to an increased demand for personal training studio business plans, fitness center business plan templates, and personal training studio proforma financial projections.

There are several reasons why entrepreneurs are investing money in startup fitness centers and personal training studios’ business plans.  First, fitness centers and personal trainers have become the primary choice for individuals seeking personal fitness rather than buying home gyms.  As people in communities increasingly depend on fitness centers and personal trainers, the demand for these services will rise accordingly.  Moreover, households across the US are consistently adopting healthier lifestyles.  Our business plan writer has observed this trend by noting the increasing popularity of health food stores, healthy menu choices at favorite restaurants, and other similar indicators.  With the rising trend towards healthier living comes an increased demand for physical fitness and training.  This underscores the relevance of health centers and personal trainers.  Regardless of why people choose fitness centers and personal trainers, the growing need for these services is clear.  Therefore, possessing a well-crafted fitness center or a fitness center business plan template becomes a vital competitive asset for those in the industry.  Given this, our fitness center business plan writer has provided several suggestions that business owners might consider when drafting their business plan or business plan template (10/23).


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Executive Summary for a Fitness Center or Personal Training Studio Business Plan.

The executive summary of a fitness center should commence by pinpointing the problem the enterprise aims to address.  Our research indicates that the predominant issue a fitness center addresses is offering services that coincide with the rising trend of healthy living in the US.  Business proprietors can foster an initial bond of trust by demonstrating to potential clients that a business resonates with their individual health aspirations.  For this fundamental reason, initiating the executive summary by delving into this theme is prudent.

Furthermore, in crafting a fitness center business plan template, particularly within the executive summary, it is beneficial to incorporate a personal narrative within the brief section about the owner.  This narrative could encompass the owner’s journey with weight management, a hunger for physical fitness, or academic accomplishments in health or fitness.  Presenting this expertise and firsthand experience in health and fitness enables proprietors to bolster their credibility and showcase their genuine enthusiasm for the sector.

Company Information and Location.

The section detailing company information and location in a business plan for a personal fitness studio or fitness center should begin by presenting the enterprise and offering rudimentary details.  This includes the company’s moniker, precise location, and primary offerings, such as personal training sessions or group fitness classes.  Building on this base, our business plan writer suggests elaborating on the rationale behind the choice of locale.  Occasionally, fitness centers might be strategically positioned close to residential areas or apartment complexes, mirroring an enterprise’s intent to cater to local residents.  Conversely, some personal fitness studios might opt for sites adjacent to medical facilities or corporate hubs.  This approach caters to professionals working nearby.  Irrespective of the underlying strategic decisions concerning location, it is crucial to articulate them and substantiate your choice with ensuing remarks concerning the locale’s strategic benefits.

Product Description  and Competitive Advantages

The segment addressing competitive advantages is a pivotal section in a fitness center business plan that warrants thorough examination.  This part of the fitness center business plan should accentuate the organization’s unique strengths or areas of specialization compared to nearby competitors.  For instance, specific fitness centers might emphasize personal training as their standout offering.  Should this be your primary strength, it is imperative to furnish detailed insights about the range of personal training services, the cadre of trainers, and any specialized training modules available.  By adhering to this methodology, the business plan writer can distinguish the establishment’s fitness offerings from regional rivals.

Target Market for a Fitness Center or Personal Training Studio Business

The target market segment in the business plan of a fitness center or personal training studio can focus on different demographic groups, depending on the company’s operational strategy.  For instance, a fitness center that has a modest monthly membership fee might aim to attract residents living within a 10-mile proximity of the establishment.  On the other hand, a personal training studio delivering top-tier training services might set its fees higher.  Consequently, its target audience might include professionals like executives and healthcare practitioners.  Whatever the chosen demographic for your fitness establishment, it is essential to offer precise details about the target market and reasons for choosing that specific group.

Industry Research for a Fitness Center Business Plan or Template

The section discussing industry research in the business plan for a fitness center or a personal training studio will bear a resemblance.  This is because both business types are categorized under the fitness center domain.  Pertinent data that ought to be incorporated in both business plans include figures about membership increase, growth in industry revenue, key facility features, and other relevant sector numbers.  As an illustration, Statista reported that the US fitness center market surpassed $96 billion in 2019, marking a historic high.  Additionally, LA Fitness stands out as a frontrunner, with its revenue crossing the $2 billion threshold.

Furthermore, the chief revenue source for fitness centers or personal training studios remains the membership fees.  Drawing from industry insights, close to 40% of Americans possess a gym membership.  By presenting these details and others, fitness center proprietors can demonstrate their deep understanding of the prevailing industry conditions and their alertness to industry shifts.

Owner and Management Section

The segment detailing the owner and management in such business plans typically commences with a heartfelt statement from the proprietor of the fitness center.  This narration frequently touches upon the owner’s zeal for fitness or the health challenges they have personally confronted.  By integrating a personal element into the management narrative, the business proprietor can infuse a human touch, reflecting that their passions or trials resonate with their existing or potential clientele.  Establishing such a connection with clients allows business proprietors to boost their revenue and foster member loyalty over extended periods.

Funding Request for a Fitness Center or Personal Training Studio Business Plan

The section for funding requests in such a business plan should adhere to a distinct structure.  Initially, an owner of a fitness center must enumerate all initial costs associated with starting up. Everyday startup expenses for a fitness center or personal training studio can encompass location fit-outs, operational funds, equipment for the fitness center, security apparatus, upfront payments for utilities like electricity, and financial resources allocated for training new staff members.  With a detailed breakdown of the startup expenses, the next step involves forecasting the operational capital requirements for the upcoming months.  For a fitness center, operational capital could cover expenses like ongoing operations before collecting membership fees, reserves for unforeseen equipment repairs, and funds set aside for staff salaries.  Once the total capital requirements are outlined, the business owner should subtract any personal financial contributions they intend to make.  The resulting difference between the overall capital required and personal investments determines the amount stated in the funding request.

Financials and Financial Projections for a Personal Training Studio.

As highlighted earlier, the primary source of income for a fitness center or personal training studio comes from membership fees.  Given the significance of these fees, they should be prominently featured on the financial records.  After determining the total income from membership fees, it is necessary to subtract variable expenses, including costs like transaction fees from credit card payments.  Following this, other fixed monthly outlays, such as employee wages, rent, and fees for equipment maintenance, can be deducted from the gross income.  This process yields a projected net income for the month.  With the monthly net profit in hand, applying growth percentages to the income from memberships and any associated variable expenses is feasible.  The final output presents a rudimentary annual profit and loss statement.

Hopefully, these insightful tips and tricks for writing a business plan were helpful.  As always, if you need help with a business plan or financial projections, email or call us. 

Author: Paul Borosky, Doctoral Candidate, MBA., Author

Owner of: Quality Business Plan and Quality Business Consultant.

Date: 10/27/2023